November, for some, is the month of Black Friday. The Friday of big discounts is an initiative born in the United States with which companies announce the beginning of Christmas shopping.
This year will be Friday 27 dedicated to discounted shopping. On November 30th, it will be Cyber Monday, specific for consumer electronics purchases.
What’s green about all of this? On Black Friday itself, not much. For some it is an opportunity not to miss opportunities: a mountain of offers that sellers on Amazon and companies will propose us.
However, we have the possibility to choose a more positive environmental impact, adopting a conscious approach to our purchases:
- We can resist the temptation to buy, just because they are on offer, objects that we can do without.
- Before the 27th, we can prepare by examining our actual needs. Instead of waiting for the day of the discounts, with the risk of buying impulsively, let’s try to think first if there is something we actually need to get to take advantage of the offers.
- In 2017 an antagonistic initiative was born in France from an idea of Envie, a network of eco-friendly companies: Green Friday. The companies that join do not offer discounts to customers, but instead undertake to donate 10% of their daily turnover to associations committed to promoting responsible consumption.
The IKEA’s initiative – On the occasion of Black Friday, it will invite to resell the brand’s used furniture to give them a second life. From November 27 to December 6 the conditions of the buy-back service will be available on the dedicated page of the site. Those who want to bring their used Ikea’s furniture can carry out a pre-evaluation of the product, before going to the store for the final evaluation and delivery. They will receive a voucher with a value of up to 50% of the original price of the item. The campaign is part of IKEA’s goal of becoming a circular business and having a positive impact on the climate by 2030.
The most sustainable option? Don’t buy anything superfluous.
If instead we need something, prefer brands that are more attentive to sustainability and artisans.
Those are the ones participating to Green Friday:
SILVIA GREEN PERSONAL SHOPPER will bring new light to the garments in your wardrobe that you don’t know how to match and therefore you don’t wear. Together with you, she will create a capsule wardrobe to optimize time and costs, in a one-hour consultation, giving practical style advice based on your physicality (cost €39). From November 27 to December 4 Silvia will donate 10% to Dress Ecode (thank you!), In order to help us spread a more conscious lifestyle. It will help us to fairly compensate smart employees who investigate and write about sustainable fashion.
THE STRAYSHOP, the online shop of “craftivism” (craftsmanship and activism), a craft that has animals, the environment and the planet at its heart: everyday objects that help people to be more ecological. From 5 to 30 November, they will use 10% of their sales to personally plant, with the help of a gardener, an elm and two Paulovnias in the garden of the workshop, before the cold arrives.
ISAANDDORA, ethical, light and green jewelry brand will join Green Friday with its unique pieces made by hand with natural yarns by Dora and Isabella, two vegan creatives united by love and respect for the environment and animals. They will donate 30% of the sales made between 5 and 30 November to the Progetto Vivere Vegan association.
LE CERNIERINE, a project to recover zippers (from factory waste) to give them new and brilliant life by transforming them into unique and sustainable bijoux, will participate by donating 10% of sales. From 27 to 30 November, they will thus support the Maremosso di Brescia voluntary association.
VIC, VERY IMPORTANT CHOICE, the first service of eco Renting in Italy and in the world, for one month will donate 10% of sales to AIRC, for the prevention of breast cancer. From November 27 to December 27 they will participate in Green Friday with their selection of items, all exclusively ethical and sustainable, in rental service for special occasions for 5-7 days.
BLANK, the sustainable fashion boutique that selects for you the best Italian and European sustainable brands, will turn Black Friday Green from 27 to 30 November by donating 5% of the order value to the Fashion Revolution movement. Fabrics with low environmental impact, ethical production and transparency are the foundations of Blank’s philosophy, but aesthetics are also important, to choose a garment that you will want to wear forever.
GREEN MAMA, brand that promotes and creates washable nappies for early childhood, from 23 to 29 November will donate 15% of revenues to Plastic Free Onlus. Washable nappies are the modern, safe and sustainable answer to the classic disposable plastic. They are made of Oeko-Tex Standard certified fabrics, reusable from the first months of life and allow your baby’s skin to breathe better. So we avoid filling the landfills with waste and… they help us save money!
FORTUNALE, the project from Puglia that produces organic wool sweaters, made with natural dyes, will involve its customers in a circular economy and recycling operation until 15 December: “Diamo…ci una maglia”. The initiative adds to the brand’s usual commitment for each sweater delivered to planting a tree in land confiscated from the mafia, in collaboration with the “Semi di Vita” Agricultural Social Cooperative, which deals with the reintegration of young people in difficulty. Each tree planted is numbered and the number is embroidered on the sweater, delivered in plastic free packaging and up to 80% of its fibers recyclable. We have talked about Fortunale here. On the occasion of Green Friday, they will add the possibility of receiving a discount of 50 euros on the cost of the sweater if you send an old wool sweater. You can get the discount by entering the discount code FGF50 and deliver the old sweater to the courier who will bring you the new one.
FLOWER POWDER, totally handmade jewelry and t-shirt brand inspired by nature, from 27 to 29 November will join Green Friday by donating 10% of sales to AIRC, the foundation for cancer research. Marta, a regretful jurist, creates jewels with flowers and 100% natural ingredients and organic cotton tees decorated with naturally dyed yarns, to spread the rediscovery of the value of handmade, in a world of conformed fashion, and sustainability.
SERENDIPITY PLASTIC FREE SHOP, the online shop with the alternatives that accompany you in your choice of life without plastic, will donate until August 31st
part of the sales of each purchase to the Worldrise Onlus association to protect the Mediterranean corals. The campaign that Serendipity has chosen to support is the adoption of a forest of gorgonians, the corals of the Mediterranean in the area of Scilla (Calabria), in danger due to phenomena related to climate change. Not only for Green Friday but until the end of August each purchase will support the protection of these corals, which are essential for the biodiversity of the sea.
Do you know other initiatives? Or will you propose it yourself? Write to us, so we will spread them!