H&M and Norrøna: the Norwegian authority’s warning for misleading marketing risk
H&M and Norrøna received a warning from the Norwegian Consumer Authority (CA), an independent administrative body tasked with overseeing the market to enforce buyer protection laws. On June 16, the CA sent a letter to Norrøna, H&M and the Sustainable Apparel Coalition (supplier of the Higg Material Sustainability Index – MSI) to point out that the environmental benefits declared in marketing campaigns and linked to the Higg index must be true and not exaggerated. The textile industry must be aware that the commercialization of environmental benefits, which is based on the sector MS index, can easily be considered misleading and illegal. When the apparel industry and other industries use environmental…
The “trashed” sneakers is dividing the fashion world
The “trashed” Paris sneakers from Balenciaga trigger conflicting opinions: there are those who criticize them harshly and those who instead recognize the creative value. Click on the video below to discover why: We asked readers to share their opinion on Paris sneakers. Lavinia De Nero Papa, image consultant How many times have we seen the personalization of fashion items by artists. Remember Louis Vuitton? In my district there is a famous craftsman who made pit shoes. He buried them for some time and afterwards they were aged and worn. I will not tell you the price. Now it is absurd to us. For an ethical question. Yet you see…
Primark: does more sustainable cotton mean sustainability?
Does more sustainable cotton automatically indicate a brand’s sustainability? Primark communicates the progress of the Sustainable Cotton Program and there is nothing but talk of sustainability after the launch of the Primark Cares line. The Irish fashion retailer, owned by Associated British Foods (ABF), says it aims for garments to last longer, to reduce the company’s impact on the planet and to improve the lives of the people who make the products. In the section dedicated to sustainability, between attention to the environment and commitment to people the multitude of virtuous messages strikes the reader. Is this really the case if we take a closer look at the data? Why…
UE: “We want fast fashion out of fashion”
On 30 March 2022 the European Commission published the Sustainable and Circular Textiles Strategy, long awaited to lead the fashion industry towards sustainability by cleaning it from the dark sides. Textile consumption in Europe has the fourth largest impact on the environment and climate change, after food, shelter and mobility. The strategy implements the commitments made under the European Green Deal (#EUGreenDeal) and the new action plan for the circular economy. The EU thus begins to define end criteria for textile waste used not only as clothing, but also for household, cars, medical equipment, buildings and many other applications. The strategy aims to propose actions for the entire life cycle…
UE: “Vogliamo far uscire di moda il fast fashion”
Il 30 marzo 2022 la Commissione Europea ha reso pubblica la Strategia per il Tessile Sostenibile e Circolare, tanto attesa per condurre l’industria della moda verso la sostenibilità ripulendola dai lati oscuri. Puoi ascoltare qui l’articolo: Strategia Tessile EU Il consumo di tessili in Europa ha il quarto maggiore impatto sull’ambiente e sui cambiamenti climatici, dopo cibo, alloggio e mobilità. La strategia attua così gli impegni presi nell’ambito del Green Deal europeo (#EUGreenDeal) e del nuovo piano d’azione per l’economia circolare. L’UE inizia infatti a definire i criteri di fine vita dei rifiuti tessili utilizzati non solo come abbigliamento, ma anche per la casa, le automobili, le apparecchiature mediche, gli…
Amazon lancia il brand sostenibile Amazon Aware
Puoi ascoltare qui l’articolo: Amazon Aware Il gigante del commercio online ha presentato Amazon Aware, un nuovo brand sostenibile di moda, casa e bellezza conveniente e a emissioni zero. “I clienti vogliono fare acquisti in modo più consapevole; vogliamo renderlo più facile”, spiegano sul sito. “Amazon Aware è una linea essenziale per l’abbigliamento quotidiano, la casa, la bellezza e altro ancora, il tutto con certificazioni di terze parti presenti nel nostro programma Climate Pledge Friendly”. Sostenibile perché? I prodotti sono certificati come “a emissioni zero”. Climate Partner, un’azienda conforme al protocollo GHG (Greenhouse Gas), calcola l’impronta di carbonio considerando le emissioni lungo il ciclo di vita del prodotto. A supporto dell’impegno…
Fashion brands linked to deforestation in Amazonia
Stand.Earth has recently published a research on the link between the fashion industry and the destruction of the Amazon rainforest. Using public and government data, the survey shows how the supply of leather from fashion brands represents an existential climate risk for the world, the Amazon rainforest and indigenous communities. The cattle industry is linked to the availability of forests. A World Resources Institute’s study found that from 2001 to 2015 cattle was responsible for 36% of global tree cover loss. Cattle replaced nearly double the forest area of all other assets combined (soy, palm oil, rubber, coconut, coffee, wood fiber). By analyzing the tracking of leather exported by the…
Nausea of sustainability: symptoms, causes and remedies
This is the first such long break from articles since the birth of Dress Ecode. It is not just for the daily things to do, nor for a loss of motivation. If there is one thing I continue to strongly believe in, it is the need to adopt a more responsible life, with attention to people, to the resources used, to nature. It’s something else, which slowly contributed to an arrest. I’m sick of sustainability. The causes? Abuses, levity, weak competence. Nausea not of the concept it evokes, nor of its practical application in life, but of the word. In the last few months it has come to surround me…
Shein: the false statements about the factories of the ultra-fast-fashion brand
Shein (Zoetop Business Co Ltd) is a very popular online retailer, especially among young people, because it offers fashion items at affordable prices. We can buy a complete outfit for less than $ 30. But who pays the price for us? One of the problems of fast fashion, which we have written about many times, is that in most cases the low price is the result of a lack of recognition of a fair wage and appropriate working conditions for people involved in the production of the garments. For this reason, consumers are increasingly asking for more transparency on the production chain. Shein offers tens of thousands of styles, about…
Make the most of your voice: a tool to communicate sustainability (and not only)
You can listen to the live interview here (in Italian): La vita nella voce Especially for those who work in the field of sustainability, it is important to use one more tool we have at our disposal: the voice. Because it is a means by which we can bring our values linked to environmental protection and respect for people. For this reason, with great pleasure we have created this live on Instagram, which is also an episode of the Audio-à-porter podcast, with Giulia Seganfreddo. Giulia is a holistic voice operator, founder of the project La vita nella voce. She tells us how to authentically communicate who we are and…
