Fashion brands linked to deforestation in Amazonia
Stand.Earth has recently published a research on the link between the fashion industry and the destruction of the Amazon rainforest. Using public and government data, the survey shows how the supply of leather from fashion brands represents an existential climate risk for the world, the Amazon rainforest and indigenous communities. The cattle industry is linked to the availability of forests. A World Resources Institute’s study found that from 2001 to 2015 cattle was responsible for 36% of global tree cover loss. Cattle replaced nearly double the forest area of all other assets combined (soy, palm oil, rubber, coconut, coffee, wood fiber). By analyzing the tracking of leather exported by the…
Nausea of sustainability: symptoms, causes and remedies
This is the first such long break from articles since the birth of Dress Ecode. It is not just for the daily things to do, nor for a loss of motivation. If there is one thing I continue to strongly believe in, it is the need to adopt a more responsible life, with attention to people, to the resources used, to nature. It’s something else, which slowly contributed to an arrest. I’m sick of sustainability. The causes? Abuses, levity, weak competence. Nausea not of the concept it evokes, nor of its practical application in life, but of the word. In the last few months it has come to surround me…
Shein: the false statements about the factories of the ultra-fast-fashion brand
Shein (Zoetop Business Co Ltd) is a very popular online retailer, especially among young people, because it offers fashion items at affordable prices. We can buy a complete outfit for less than $ 30. But who pays the price for us? One of the problems of fast fashion, which we have written about many times, is that in most cases the low price is the result of a lack of recognition of a fair wage and appropriate working conditions for people involved in the production of the garments. For this reason, consumers are increasingly asking for more transparency on the production chain. Shein offers tens of thousands of styles, about…
Make the most of your voice: a tool to communicate sustainability (and not only)
You can listen to the live interview here (in Italian): La vita nella voce Especially for those who work in the field of sustainability, it is important to use one more tool we have at our disposal: the voice. Because it is a means by which we can bring our values linked to environmental protection and respect for people. For this reason, with great pleasure we have created this live on Instagram, which is also an episode of the Audio-à-porter podcast, with Giulia Seganfreddo. Giulia is a holistic voice operator, founder of the project La vita nella voce. She tells us how to authentically communicate who we are and…
WHATaECO! The site where you can find what you need in a more sustainable version
We are on WHATaECO! When Anne-Laure (read here about her) proposed the collaboration with Benedetta Spattini and Caterina Lotti, it was immediately an enthusiastic “Yes!” about the opportunity to be present on e-commerce that invites you to consume less and better, choosing products with more ethics and sustainability. You can find us in the Tempo Libero (Free Time) section, among the interesting courses offered by the platform. Since we like to explain well and make known the partners we work with, we asked Benedetta and Caterina a few questions, to find out what it is, what it offers and how to join the WHATaECO project. Hi Benedetta, hi Caterina, how did…
Hiding Photoshop retouching will be illegal for brands and influencers, in Norway but not only
In France, legislation came into force in January 2017 with the aim of encouraging more socially responsible advertisements and avoiding the use of images of artificially thin bodies of models, the vision of which can induce eating disorders among adolescents. Article L. 2133-2 of the French Code of Public Health (FPHC) provides that “photographs for commercial purposes of models whose physical appearance has been altered by image processing software, in order to slim or thicken the figure , must be accompanied by the words photographie retouchée”. Similarly, the UK is about to introduce a new law that would require explicitly tagging digitally altered images. In Norway, the amendments to the…
10 slippers and flip-flops for the hottest season: the alternatives with less impact
It is not easy to find “sustainable” flip flops and slippers. However, we can prefer models made with the commitment to reduce their environmental impact. 10 models to use at home, on the road or at the beach to choose a more responsible and sustainable fashion! LECLARE Italian brand, from the Treviso countryside. The shoes are in hemp with jute effect or woven effect. Made in Italy, the inner lining is in cotton and the sole in non-slip cloth. More models are available: shoes and 2 kinds of slippers. The materials used are carefully chosen and come exclusively from Italian companies; cutting and packaging take place partly within the LeClare…
Green trolling: unmasking green washing from oil to fashion
Some time ago I came across an Instagram profile with a series of curious posts: screenshots of messages from large companies, mainly in the oil sector but not limited to, which touched on the theme of sustainability, followed by comments of green trolls. A roundup of funny and pungent reactions to attempts to communicate green actions. Investigating more, I discovered that this way of bringing green washing to the surface and sending it back directly to the sender is called green trolling (we have written here on how to identify green washing). While “trolling” is annoying, being a pest, disturbing and sometimes harmful bullying on the internet, the green version…
The practice of stock burning and waste of clothes in the Fashion Industry: in conversation with Ariele Elia
The current mass production of clothing and the flawed business model with which fashion brands, from small to big, are currently operating under, is creating an enormous amount of excess stock that is not being sold in the market but secretly burned in incinerators around the world, resulting in thousands of tons of perfectly good clothing going to waste. You don’t believe us? Then click here and read our article in which we show how pervasive and unethical this secret practice is and how brands are trying to cover themselves up. In that article we have focused our attention on the consequences that burning tons and tons of unsold clothing items…
Eco Fashion Labels: the online platform that aims to put sustainable and ethical fashion in front of fast fashion
Eco Fashion Labels is a marketplace dedicated to brands that promote a more responsible fashion. To better understand what they propose and how it is possible to join, we met Mathilde Vaddé, co-founder of the project. What kind of brands do you feature? How many are there? “Our platform features more than 60 brands with different values: vegan (PETA too), fairtrade, recycled, upcycled, bio, organic, with many certified GOTS and Oeko-Tex brands. We are working to include second hand as well”. To be included, do the brands have to match certain criteria? If yes, which are they? “We only accept sustainable and ethical fashion brands that offer fair wages and…
