Shein: Channel 4’s investigation into Chinese factories
Channel 4 enters Shein’s Chinese factories undercover and tells the dark social side of fast fashion. The video investigation, entitled Inside the Shein Machine: UNTOLD, brings to light the conditions of the workers who produce the garments of the ultra-fast fashion giant: they work 7 days a week up to 18 hours a day they don’t have a break, the employees are forced to wash their hair during their lunch break they only have one day off per month they make 500 items of clothing a day they are paid a maximum of 4,000 yuan per month (about 550 euros) for every mistake made, they lose 2/3 of their daily…
Patagonia vs Fast Fashion – Leaders in comparison
Who is behind Patagonia? And Shein? What about Uniqlo, Zara, H&M, Primark? The latest decision of the founder Chouinard leads to reflect on who is behind the most well-known clothing companies with missions other than the brand in the outdoor sector. Yvon Chouinard and family have transferred the ownership of the Patagonia brand, worth about 3 billion euros, to an NGO. The news is not surprising: for some time Chouinard told of his different idea of capitalism. Patagonia once again proves to be a brand with a long-term and credible sustainability plan. “You’ve got to reinvent capitalism altogether. It leads to a whole bunch of poor people and a few extremely…
H&M sued for misleading marketing: false and inaccurate data
Thanks to a collective action against H&M, this time it is in the United States that the truthfulness of the information on sustainability communicated by the Swedish giant is being investigated. On July 22, Chelsea Commodore filed a lawsuit in a federal court in New York alleging that H&M is engaging in misleading practices and advertising “taking advantage of consumer interest” in sustainability and products that “do not harm the environment” . According to Commodore, a consumer could reasonably believe such claims, particularly considering that H&M is a nationally recognized company. The fast fashion brand is accused of “trying to differentiate itself from other fashion products with greenwashing”. Practice deemed…
5 more sustainable brands of underwear for men
Choosing men’s underwear in a more sustainable way may not be easy. Most of our articles focus on how to dress in a greener and more ethical way, on materials, on production and other business processes, on a more conscious consumption. We also like to talk about brands and shops where to find new clothes, to make life easier when you need to buy them. Underwear is not a type of garment for which we can easily draw from the second-hand world. For this we indicate 5 more sustainable brands for men that you can consider if you are looking for these garments. MANIERE ITALIANE Underwear, swimwear and sportswear “We decided…
H&M and Norrøna: the Norwegian authority’s warning for misleading marketing risk
H&M and Norrøna received a warning from the Norwegian Consumer Authority (CA), an independent administrative body tasked with overseeing the market to enforce buyer protection laws. On June 16, the CA sent a letter to Norrøna, H&M and the Sustainable Apparel Coalition (supplier of the Higg Material Sustainability Index – MSI) to point out that the environmental benefits declared in marketing campaigns and linked to the Higg index must be true and not exaggerated. The textile industry must be aware that the commercialization of environmental benefits, which is based on the sector MS index, can easily be considered misleading and illegal. When the apparel industry and other industries use environmental…
The “trashed” sneakers is dividing the fashion world
The “trashed” Paris sneakers from Balenciaga trigger conflicting opinions: there are those who criticize them harshly and those who instead recognize the creative value. Click on the video below to discover why: We asked readers to share their opinion on Paris sneakers. Lavinia De Nero Papa, image consultant How many times have we seen the personalization of fashion items by artists. Remember Louis Vuitton? In my district there is a famous craftsman who made pit shoes. He buried them for some time and afterwards they were aged and worn. I will not tell you the price. Now it is absurd to us. For an ethical question. Yet you see…
Primark: does more sustainable cotton mean sustainability?
Does more sustainable cotton automatically indicate a brand’s sustainability? Primark communicates the progress of the Sustainable Cotton Program and there is nothing but talk of sustainability after the launch of the Primark Cares line. The Irish fashion retailer, owned by Associated British Foods (ABF), says it aims for garments to last longer, to reduce the company’s impact on the planet and to improve the lives of the people who make the products. In the section dedicated to sustainability, between attention to the environment and commitment to people the multitude of virtuous messages strikes the reader. Is this really the case if we take a closer look at the data? Why…
UE: “We want fast fashion out of fashion”
On 30 March 2022 the European Commission published the Sustainable and Circular Textiles Strategy, long awaited to lead the fashion industry towards sustainability by cleaning it from the dark sides. Textile consumption in Europe has the fourth largest impact on the environment and climate change, after food, shelter and mobility. The strategy implements the commitments made under the European Green Deal (#EUGreenDeal) and the new action plan for the circular economy. The EU thus begins to define end criteria for textile waste used not only as clothing, but also for household, cars, medical equipment, buildings and many other applications. The strategy aims to propose actions for the entire life cycle…
UE: “Vogliamo far uscire di moda il fast fashion”
Il 30 marzo 2022 la Commissione Europea ha reso pubblica la Strategia per il Tessile Sostenibile e Circolare, tanto attesa per condurre l’industria della moda verso la sostenibilità ripulendola dai lati oscuri. Puoi ascoltare qui l’articolo: Strategia Tessile EU Il consumo di tessili in Europa ha il quarto maggiore impatto sull’ambiente e sui cambiamenti climatici, dopo cibo, alloggio e mobilità. La strategia attua così gli impegni presi nell’ambito del Green Deal europeo (#EUGreenDeal) e del nuovo piano d’azione per l’economia circolare. L’UE inizia infatti a definire i criteri di fine vita dei rifiuti tessili utilizzati non solo come abbigliamento, ma anche per la casa, le automobili, le apparecchiature mediche, gli…
Amazon lancia il brand sostenibile Amazon Aware
Puoi ascoltare qui l’articolo: Amazon Aware Il gigante del commercio online ha presentato Amazon Aware, un nuovo brand sostenibile di moda, casa e bellezza conveniente e a emissioni zero. “I clienti vogliono fare acquisti in modo più consapevole; vogliamo renderlo più facile”, spiegano sul sito. “Amazon Aware è una linea essenziale per l’abbigliamento quotidiano, la casa, la bellezza e altro ancora, il tutto con certificazioni di terze parti presenti nel nostro programma Climate Pledge Friendly”. Sostenibile perché? I prodotti sono certificati come “a emissioni zero”. Climate Partner, un’azienda conforme al protocollo GHG (Greenhouse Gas), calcola l’impronta di carbonio considerando le emissioni lungo il ciclo di vita del prodotto. A supporto dell’impegno…
