The battle between Temu and Shein: fight reaches the court
The antitrust battle between Shein and Temu companies reaches the US courts. Temu argues that Shein holds a monopoly in the ultra-fast fashion market, offering lower prices and newer styles than traditional fast fashion. Temu also accuses Shein of forcing producers into exclusive deals and threatens to impose fines if they don’t comply. Shein Shein, the popular ultra-fast fashion brand based in China and Singapore, is known for offering a wide selection of fashionable clothing, accessories and beauty products at very affordable prices. It primarily targets a young audience, with an emphasis on the latest fashion trends and a significant presence on social media for the promotion of its products.…
Illegal logging in Cambodia to feed the fashion industry
The garment sector in Cambodia is fueled by illegal logging. In the global fashion industry, the accusation of profiting at the expense of forests is nothing new. Last year, we published an article about research that highlighted the link between fashion and deforestation in the Amazon. The protected forest of 402,352 hectares that extends across the provinces of Kampong Speu, Koh Kong and Pursat is considered one of the best preserved rainforests in the country. It is an area rich in biodiversity. According to a survey conducted by Mongabay (2023)*, garment factories in Cambodia are using wood illegally harvested from these protected areas to fuel their boilers. The garment industry…
SHEIN: New report reveals dangerous chemicals in products
Ultra-fast fashion brand SHEIN has a “business model based on hazardous chemicals and environmental destruction” according to a recent investigation by Greenpeace Germany. SHEIN’s marketing bombards young people, through platforms like TikTok, with glamorous-looking items sold at bargain prices, promoted by micro- and macro-influencers who get free products and other benefits in return. However, little is known about the thousands of suppliers who cut and sew garments in Guangdong, China, and even less about the factories that wash and dye their fabrics, the major source of the pollution caused by SHEIN. To find out more about the products and especially the use of hazardous chemicals in the supply chain, Greenpeace…
Alert toxic products: two shoe models reported by the European Commission
The European Commission quickly reports the measures taken against dangerous non-food products among the national authorities responsible for product safety in single market countries. Every day the national authorities send alerts with information on the type of product detected as dangerous, a description of the risk and the measures taken by the economic operator or ordered by the authority. Two Guess shoe models are currently reported. The harmful chemicals we put on our feet while wearing shoes can exceed the permitted limits. The use of toxic chemicals for the environment and health is unfortunately currently one of the negative impacts of the fashion industry. Reports are definitely a useful tool,…
Biodesign: the possible future of fashion
We are being urged to reconsider what we eat, how we travel, and what we buy to lessen our collective environmental impact, which is frequently marketed under the term “sustainability.” But shouldn’t sustainability be fundamentally incorporated into how things are designed and made if we’re going to drastically reduce climate impact on the scale necessary to stop climate change? What environmentally friendly way to create houses, clothes, cars, and food? Following nature’s blueprint and incorporating biological systems into the creation of objects, according to a growing community of designers and scientists, will help ensure that they are symbiotic with our planet rather than parasitic or polluting it. Let’s get deep…
Greenwashing: i 7 peccati da evitare
Quali ti capita di vedere più frequentemente? Quale ti fa arrabbiare di più? Qual è più difficile da smascherare? Se vuoi conoscere 6 modi per individuare il greenwashing, leggi qui. Vuoi evitare il greenwashing nella tua comunicazione? Scrivici per sapere cosa possiamo fare per te Fonte: TerraChoice
A bitter story for Audio-à-porter
Update May 2023 Why can’t you find the audio article? Because we can’t publish episodes of the podcast. After the European Office has recently confirmed the opposition, and therefore effectively inhibiting the use of “à-porter” in trademarks, the brand, not satisfied with the result, informs us through lawyers that Audio-à-porter has been used again for a podcast released on April 13 (https://www.spreaker.com/show/audio-a-porter). We need technical times for the transition, which we would like to live with necessity and not threatened by the launch of subsequent actions. Instead, we know that you, the reader, will be patient and you will soon find the episode uploaded. We are sorry and cannot understand…
Shein: Channel 4’s investigation into Chinese factories
Channel 4 enters Shein’s Chinese factories undercover and tells the dark social side of fast fashion. The video investigation, entitled Inside the Shein Machine: UNTOLD, brings to light the conditions of the workers who produce the garments of the ultra-fast fashion giant: they work 7 days a week up to 18 hours a day they don’t have a break, the employees are forced to wash their hair during their lunch break they only have one day off per month they make 500 items of clothing a day they are paid a maximum of 4,000 yuan per month (about 550 euros) for every mistake made, they lose 2/3 of their daily…
Patagonia vs Fast Fashion – Leaders in comparison
Who is behind Patagonia? And Shein? What about Uniqlo, Zara, H&M, Primark? The latest decision of the founder Chouinard leads to reflect on who is behind the most well-known clothing companies with missions other than the brand in the outdoor sector. Yvon Chouinard and family have transferred the ownership of the Patagonia brand, worth about 3 billion euros, to an NGO. The news is not surprising: for some time Chouinard told of his different idea of capitalism. Patagonia once again proves to be a brand with a long-term and credible sustainability plan. “You’ve got to reinvent capitalism altogether. It leads to a whole bunch of poor people and a few extremely…
H&M sued for misleading marketing: false and inaccurate data
Thanks to a collective action against H&M, this time it is in the United States that the truthfulness of the information on sustainability communicated by the Swedish giant is being investigated. On July 22, Chelsea Commodore filed a lawsuit in a federal court in New York alleging that H&M is engaging in misleading practices and advertising “taking advantage of consumer interest” in sustainability and products that “do not harm the environment” . According to Commodore, a consumer could reasonably believe such claims, particularly considering that H&M is a nationally recognized company. The fast fashion brand is accused of “trying to differentiate itself from other fashion products with greenwashing”. Practice deemed…
