Denim production in Pakistan: Environmental Impacts, Strategies, and Future Directions
Denim is one of the most popular and ubiquitous fabrics globally, and the fashion industry heavily relies on it. However, the production of denim has a significant environmental impact, from water usage to chemical pollution. Therefore, the need for sustainable denim production has become more pressing as the world moves towards more sustainable practices. In the last Premier Vision Denim fair in Milan we met many Pakistani realities selling denim. This article aims to explore the challenges faced by Pakistan in achieving sustainable denim production and the strategies employed to overcome them. Denim in Pakistan: A Blue Gold Rush Pakistan is the third largest preferred cotton-producing countries* in 2019/2020, after Brazil…
Patagonia vs Fast Fashion – Leaders in comparison
Who is behind Patagonia? And Shein? What about Uniqlo, Zara, H&M, Primark? The latest decision of the founder Chouinard leads to reflect on who is behind the most well-known clothing companies with missions other than the brand in the outdoor sector. Yvon Chouinard and family have transferred the ownership of the Patagonia brand, worth about 3 billion euros, to an NGO. The news is not surprising: for some time Chouinard told of his different idea of capitalism. Patagonia once again proves to be a brand with a long-term and credible sustainability plan. “You’ve got to reinvent capitalism altogether. It leads to a whole bunch of poor people and a few extremely…
Upcycling with Ricreare Lab Shop: looking at things with a different point of view
A shop window in the streets of Pienza catches my eye. It is the laboratory of Raffaella Zurlo, Ricreare Lab Shop, which recovers and transforms materials destined to be thrown away. Upcycling for Raffaella means looking at potential waste from another point of view. We chat with her about her creations and the world of creative recycling. Not only that: she also tells us how she managed to create an Instagram profile that intrigues and pleasantly entertains on three different themes, in common they have the offer of artistically produced objects with less impact on the environment. In addition, she also reveals to us what it is like to deal…
5 more sustainable brands of underwear for men
Choosing men’s underwear in a more sustainable way may not be easy. Most of our articles focus on how to dress in a greener and more ethical way, on materials, on production and other business processes, on a more conscious consumption. We also like to talk about brands and shops where to find new clothes, to make life easier when you need to buy them. Underwear is not a type of garment for which we can easily draw from the second-hand world. For this we indicate 5 more sustainable brands for men that you can consider if you are looking for these garments. MANIERE ITALIANE Underwear, swimwear and sportswear “We decided…
Primark: does more sustainable cotton mean sustainability?
Does more sustainable cotton automatically indicate a brand’s sustainability? Primark communicates the progress of the Sustainable Cotton Program and there is nothing but talk of sustainability after the launch of the Primark Cares line. The Irish fashion retailer, owned by Associated British Foods (ABF), says it aims for garments to last longer, to reduce the company’s impact on the planet and to improve the lives of the people who make the products. In the section dedicated to sustainability, between attention to the environment and commitment to people the multitude of virtuous messages strikes the reader. Is this really the case if we take a closer look at the data? Why…
2022 in Very Peri – A selection of clothes in the colour of the year for you
Let our wardrobes be inspired also by the color chosen by Pantone for 2022, Very Peri, which stimulates inventiveness and personal creativity. A selection of (more sustainable) garments prepared for you, to start the new year with many shades of a color that embraces the qualities of blues with a purple-red undertone. With our proposals you can try PANTONE 17-3938 Very Peri to express a lively and joyful attitude through your clothes. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we…
5 outfits for the summer and trends for the youngest – Green Fashion Teen
Summer has finally arrived and we absolutely cannot be caught unprepared when it comes to fashion. What is waiting for us in this summer? What swimwear to choose? Surely also in this summer 2021 we see the timeless bikinis and one-piece swimsuits, especially high-cut ones. Vintage model swimsuits, colors or patterns, cut-out bikinis and one-piece swimsuits are very popular. We see a lot: the high-cut, both the briefs and the one-piece, and also more particular models among laces, shapes, lines, fabrics and original embroideries. But what are the trend items of the summer? Chrochet: garments such as tops, dresses and t-shirts, but also light hats and cardigans, and the main…
WHATaECO! The site where you can find what you need in a more sustainable version
We are on WHATaECO! When Anne-Laure (read here about her) proposed the collaboration with Benedetta Spattini and Caterina Lotti, it was immediately an enthusiastic “Yes!” about the opportunity to be present on e-commerce that invites you to consume less and better, choosing products with more ethics and sustainability. You can find us in the Tempo Libero (Free Time) section, among the interesting courses offered by the platform. Since we like to explain well and make known the partners we work with, we asked Benedetta and Caterina a few questions, to find out what it is, what it offers and how to join the WHATaECO project. Hi Benedetta, hi Caterina, how did…
The new online marketplace that helps the “small” craft and made in Italy brands
The pandemic, as we know, has made online shopping grow exponentially, bringing even people who have never done it before to digital and actually creating a new buying habit. This phenomenon has seen above all the big brands as protagonists, both because they are more known and because they are considered more reliable in online sales, penalizing small artisans, emerging designers and small businesses that in general have limited resources to invest in online commerce and therefore less chance of being known. Yet, small businesses are the heart of the economy, especially in a country like Italy that boasts a vast and very rich artisan fabric in every region. A…
10 slippers and flip-flops for the hottest season: the alternatives with less impact
It is not easy to find “sustainable” flip flops and slippers. However, we can prefer models made with the commitment to reduce their environmental impact. 10 models to use at home, on the road or at the beach to choose a more responsible and sustainable fashion! LECLARE Italian brand, from the Treviso countryside. The shoes are in hemp with jute effect or woven effect. Made in Italy, the inner lining is in cotton and the sole in non-slip cloth. More models are available: shoes and 2 kinds of slippers. The materials used are carefully chosen and come exclusively from Italian companies; cutting and packaging take place partly within the LeClare…
