Primark: does more sustainable cotton mean sustainability?
Does more sustainable cotton automatically indicate a brand’s sustainability? Primark communicates the progress of the Sustainable Cotton Program and there is nothing but talk of sustainability after the launch of the Primark Cares line. The Irish fashion retailer, owned by Associated British Foods (ABF), says it aims for garments to last longer, to reduce the company’s impact on the planet and to improve the lives of the people who make the products. In the section dedicated to sustainability, between attention to the environment and commitment to people the multitude of virtuous messages strikes the reader. Is this really the case if we take a closer look at the data? Why…
- Environment/Ambiente, Events, Fashion/Moda, Responsible life / Stile di vita resp., Vintage/Second-hand
A lifetime of clothing: the tallest closet in the world
Do you know how many are a lifetime of clothing? Since we usually throw away the clothes we no longer use over time, do we get an idea of how many there are in total? To answer this question, in 2018 Benjamin Von Wong and Laura François came up with the idea of gathering them all in a single wardrobe, creating the tallest wardrobe in the world: in a single instant, those who look up can see a life of clothes with their own eyes. The wardrobe is different for each of us, according to the economic availability, the era, the culture. Benjamin and Laura have estimated the number of…
Money. Fashion. Power. It’s the Fashion Revolution Week
April 18-24: is the week dedicated to the fashion revolution. It was created to commemorate the collapse of the Rana Plaza, the building in the Dhaka region of Bangladesh where more than a thousand people died on 24 April 2013. The factories produced clothing for well-known international global brands. From that moment on, the spotlight began to be focused on what lies behind the fashion industry. We talk about it every year because we don’t want this dramatic event to happen in vain, and to stop the repetition of tragedies like this one. 👉🏼 Challenge yourself with our QUIZ! You can win a gift! We talk about this and the…
UE: “We want fast fashion out of fashion”
On 30 March 2022 the European Commission published the Sustainable and Circular Textiles Strategy, long awaited to lead the fashion industry towards sustainability by cleaning it from the dark sides. Textile consumption in Europe has the fourth largest impact on the environment and climate change, after food, shelter and mobility. The strategy implements the commitments made under the European Green Deal (#EUGreenDeal) and the new action plan for the circular economy. The EU thus begins to define end criteria for textile waste used not only as clothing, but also for household, cars, medical equipment, buildings and many other applications. The strategy aims to propose actions for the entire life cycle…
UE: “Vogliamo far uscire di moda il fast fashion”
Il 30 marzo 2022 la Commissione Europea ha reso pubblica la Strategia per il Tessile Sostenibile e Circolare, tanto attesa per condurre l’industria della moda verso la sostenibilità ripulendola dai lati oscuri. Puoi ascoltare qui l’articolo: Strategia Tessile EU Il consumo di tessili in Europa ha il quarto maggiore impatto sull’ambiente e sui cambiamenti climatici, dopo cibo, alloggio e mobilità. La strategia attua così gli impegni presi nell’ambito del Green Deal europeo (#EUGreenDeal) e del nuovo piano d’azione per l’economia circolare. L’UE inizia infatti a definire i criteri di fine vita dei rifiuti tessili utilizzati non solo come abbigliamento, ma anche per la casa, le automobili, le apparecchiature mediche, gli…
Amazon lancia il brand sostenibile Amazon Aware
Puoi ascoltare qui l’articolo: Amazon Aware Il gigante del commercio online ha presentato Amazon Aware, un nuovo brand sostenibile di moda, casa e bellezza conveniente e a emissioni zero. “I clienti vogliono fare acquisti in modo più consapevole; vogliamo renderlo più facile”, spiegano sul sito. “Amazon Aware è una linea essenziale per l’abbigliamento quotidiano, la casa, la bellezza e altro ancora, il tutto con certificazioni di terze parti presenti nel nostro programma Climate Pledge Friendly”. Sostenibile perché? I prodotti sono certificati come “a emissioni zero”. Climate Partner, un’azienda conforme al protocollo GHG (Greenhouse Gas), calcola l’impronta di carbonio considerando le emissioni lungo il ciclo di vita del prodotto. A supporto dell’impegno…
What are our clothes made of?
What fibers make up our garments? What are the clothes of Zara, Mango, H&M and other fast fashion brands made of? How much are the clothes we throw away actually reusable and recyclable? About 550 kg of clothes were analyzed in the first ever study on fibers thrown into textile collection containers. Developed by INTEXTER * of the Universitat Politècnica de Catalunya (UPC)) and student Beatriz Rodríguez of ESEIAAT **, the study is included in the report Análisis de la recogida de la ropa usada en España (Analysis of the collection of used clothing in Spain)***. Analyzing the composition of the textile products in the bins through an innovative methodology,…
Fashion brands linked to deforestation in Amazonia
Stand.Earth has recently published a research on the link between the fashion industry and the destruction of the Amazon rainforest. Using public and government data, the survey shows how the supply of leather from fashion brands represents an existential climate risk for the world, the Amazon rainforest and indigenous communities. The cattle industry is linked to the availability of forests. A World Resources Institute’s study found that from 2001 to 2015 cattle was responsible for 36% of global tree cover loss. Cattle replaced nearly double the forest area of all other assets combined (soy, palm oil, rubber, coconut, coffee, wood fiber). By analyzing the tracking of leather exported by the…
2022 in Very Peri – A selection of clothes in the colour of the year for you
Let our wardrobes be inspired also by the color chosen by Pantone for 2022, Very Peri, which stimulates inventiveness and personal creativity. A selection of (more sustainable) garments prepared for you, to start the new year with many shades of a color that embraces the qualities of blues with a purple-red undertone. With our proposals you can try PANTONE 17-3938 Very Peri to express a lively and joyful attitude through your clothes. Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we…
Upcycling: 2 workshops to create accessories and little eco-animals
Going back live to organize workshops is a real emotion, we missed it. And it doesn’t matter if the journey is long (and a bit boring) or if the weather is gray. The goal of the day is more important: to recover waste garments and fabrics by creating something new, to bring us closer to a more responsible consumption model. On Sunday 3 October, with Carlotta Redaelli, we held two workshops thanks to Mani Tese, at the Giardini in Transito in Milan: Belli capelli con l’upcycling (“Nice hair with the upcycle”) Workshop for adults to make hair accessories, turbans, headbands and scrunches by recovering waste fabrics. Immagina e crea il…
