The man who wore Dior now wears Zara. Should we be happy?
John Galliano returns to the atelier. But the collaboration with the Spanish giant Inditex raises questions that the press release hasn’t yet answered. In January 2026, in Paris, a women’s dress designed by John Galliano for Dior sold at auction for € 637,500. A few weeks later, the same designer announced he would be working for Zara. Not for a six-piece capsule collection to be photographed on Instagram—for two years, with seasonal collections, drawing on the Spanish brand’s archive. If you had a strange feeling reading these two sentences one after the other, that’s understandable. It doesn’t necessarily mean it’s wrong. It means it’s complicated. And complicated things deserve to…
Influencers and sustainability: conflict of interest or genuine advocacy?
A research-based analysis of the sustainable fashion influencer landscape Green influencers: a paradox? In November 2023, the U.S. Federal Trade Commission sent warning letters to several influencers and the organizations that paid them, emphasizing the need to clarify financial connections in undeclared product promotions. Fines can reach up to $50,000 for each violation. Yet, an analysis of over 100 million tweets between 2014 and 2021 revealed that the vast majority of commercial content on social media is not adequately disclosed by the influencers who post it (source: VoxEU). Consumers are unable to distinguish commercial from non-commercial content in the absence of transparency labels. A 2024 European study (European Commission) found…
Anne-Laure: How to be (im)perfectly green mothers with a dress ECOde
You can be (im)perfectly green mothers with a dress ECOde, as Anne-Laure tells us. This time we’re on home ground: after Anne-Laure, who is part of Dress ECOde, announced the arrival of a little creature to me, I kept repeating: “Why don’t you tell what you’re doing now that you’re a mother?”. Because the commitment must be shared, it can be useful for other mothers or mothers-to-be who try to be greener. Thus this interview was born. We also interviewed Elisa in the past about how to be mothers committed to sustainability. Now it’s our Anne’s (and her baby’s) turn. It’s also a way to celebrate Sasha’s arrival: welcome baby!…
Amazon launches the sustainable brand Amazon Aware
The online commerce giant unveiled Amazon Aware, a new sustainable brand of affordable, carbon neutral fashion, home and beauty. “Customers want to shop in a more aware way; we want to make it easier”, they explain on the site. “Amazon Aware is an essential line for everyday wear, home, beauty and more, all with third-party certifications featured in our Climate Pledge Friendly program”. Why sustainable? The products are certified as “zero emissions”. Climate Partner, a company compliant with the GHG (Greenhouse Gas) protocol, calculates the carbon footprint considering the emissions over the life cycle of the product. In support of its commitment to sustainability, to ward off suspicions of greenwashing, there…
Second-hand fashion: it’s boom time in the world and the trend is increasing. Days numbered for fast fashion?
The year that has just ended has shown an incredible fervor for second-hand clothing, fueled by a series of factors that we tell you about in this article: COVID-19 Digitization of the offer Economic uncertainty Interest in sustainability Influence of social media Search for the unique piece 30-40 billion dollars, the value of the second-hand market A report by Boston Consulting Group created on behalf of Vestiaire Collective, the French online sales platform for luxury second-hand clothes, estimates the current value of the global second-hand market between 30 and 40 billion dollars, equal to 2% of the entire fashion and luxury market. The growth forecast is between 10% and 15%…
In order to stop the use of furs and exotic skins in fashion companies, PETA has adopted a new tactic
Italiano/English below Da 25 anni PETA (People for the Ethical Treatment of Animals), l’organizzazione impegnata nella difesa dei diritti degli animali, porta avanti campagne contro l’utilizzo delle pellicce, protestando con cartelli al di fuori dei negozi delle aziende che le vendono o saltando sulle passerelle durante le sfilate di moda. Ultimamente ha trovato un nuovo modo per poter far sentire la sua voce: acquisire titoli azionari su scala ridotta. Nel 2015 PETA ha acquisito una singola azione di Hermès del valore di $360. Nel 2016 ha annunciato di aver acquisito una quota unica delle azioni di LVMH Moët Hennessy (Louis Vuitton, Dior, Givenchy, Loewe, Fendi, Marc Jacobs e altri marchi),…
