Penalties and advertising ban: France stops fast fashion companies
The French National Assembly has unanimously adopted the bill aimed at reducing the environmental impact of the textile industry, which will have to continue its legislative process in the Senate. Intended to curb “fast fashion”, the text provides: the ban on advertising for the sale of clothing at rock-bottom prices the decision to define fast fashion based on a set number of items placed on the market annually an enhanced environmental penalty to make fast fashion products less attractive Furthermore, companies that sell disposable fashion online will have to display messages near the price on their website that: raise awareness of the environmental impact of their products; encourage sobriety, reuse,…
The battle between Temu and Shein: fight reaches the court
The antitrust battle between Shein and Temu companies reaches the US courts. Temu argues that Shein holds a monopoly in the ultra-fast fashion market, offering lower prices and newer styles than traditional fast fashion. Temu also accuses Shein of forcing producers into exclusive deals and threatens to impose fines if they don’t comply. Shein Shein, the popular ultra-fast fashion brand based in China and Singapore, is known for offering a wide selection of fashionable clothing, accessories and beauty products at very affordable prices. It primarily targets a young audience, with an emphasis on the latest fashion trends and a significant presence on social media for the promotion of its products.…
SHEIN: New report reveals dangerous chemicals in products
Ultra-fast fashion brand SHEIN has a “business model based on hazardous chemicals and environmental destruction” according to a recent investigation by Greenpeace Germany. SHEIN’s marketing bombards young people, through platforms like TikTok, with glamorous-looking items sold at bargain prices, promoted by micro- and macro-influencers who get free products and other benefits in return. However, little is known about the thousands of suppliers who cut and sew garments in Guangdong, China, and even less about the factories that wash and dye their fabrics, the major source of the pollution caused by SHEIN. To find out more about the products and especially the use of hazardous chemicals in the supply chain, Greenpeace…
Shein: Channel 4’s investigation into Chinese factories
Channel 4 enters Shein’s Chinese factories undercover and tells the dark social side of fast fashion. The video investigation, entitled Inside the Shein Machine: UNTOLD, brings to light the conditions of the workers who produce the garments of the ultra-fast fashion giant: they work 7 days a week up to 18 hours a day they don’t have a break, the employees are forced to wash their hair during their lunch break they only have one day off per month they make 500 items of clothing a day they are paid a maximum of 4,000 yuan per month (about 550 euros) for every mistake made, they lose 2/3 of their daily…
Patagonia vs Fast Fashion – Leaders in comparison
Who is behind Patagonia? And Shein? What about Uniqlo, Zara, H&M, Primark? The latest decision of the founder Chouinard leads to reflect on who is behind the most well-known clothing companies with missions other than the brand in the outdoor sector. Yvon Chouinard and family have transferred the ownership of the Patagonia brand, worth about 3 billion euros, to an NGO. The news is not surprising: for some time Chouinard told of his different idea of capitalism. Patagonia once again proves to be a brand with a long-term and credible sustainability plan. “You’ve got to reinvent capitalism altogether. It leads to a whole bunch of poor people and a few extremely…
Primark: does more sustainable cotton mean sustainability?
Does more sustainable cotton automatically indicate a brand’s sustainability? Primark communicates the progress of the Sustainable Cotton Program and there is nothing but talk of sustainability after the launch of the Primark Cares line. The Irish fashion retailer, owned by Associated British Foods (ABF), says it aims for garments to last longer, to reduce the company’s impact on the planet and to improve the lives of the people who make the products. In the section dedicated to sustainability, between attention to the environment and commitment to people the multitude of virtuous messages strikes the reader. Is this really the case if we take a closer look at the data? Why…
UE: “We want fast fashion out of fashion”
On 30 March 2022 the European Commission published the Sustainable and Circular Textiles Strategy, long awaited to lead the fashion industry towards sustainability by cleaning it from the dark sides. Textile consumption in Europe has the fourth largest impact on the environment and climate change, after food, shelter and mobility. The strategy implements the commitments made under the European Green Deal (#EUGreenDeal) and the new action plan for the circular economy. The EU thus begins to define end criteria for textile waste used not only as clothing, but also for household, cars, medical equipment, buildings and many other applications. The strategy aims to propose actions for the entire life cycle…
UE: “Vogliamo far uscire di moda il fast fashion”
Il 30 marzo 2022 la Commissione Europea ha reso pubblica la Strategia per il Tessile Sostenibile e Circolare, tanto attesa per condurre l’industria della moda verso la sostenibilità ripulendola dai lati oscuri. Puoi ascoltare qui l’articolo: Strategia Tessile EU Il consumo di tessili in Europa ha il quarto maggiore impatto sull’ambiente e sui cambiamenti climatici, dopo cibo, alloggio e mobilità. La strategia attua così gli impegni presi nell’ambito del Green Deal europeo (#EUGreenDeal) e del nuovo piano d’azione per l’economia circolare. L’UE inizia infatti a definire i criteri di fine vita dei rifiuti tessili utilizzati non solo come abbigliamento, ma anche per la casa, le automobili, le apparecchiature mediche, gli…
H&M’s machine recycles used clothes in 5 hours: is this sustainable fast fashion?
The fast fashion Swedish brand H&M has found a way to avoid old clothes to be thrown away, but instead recycled to give them a new life. All of this, in just 5 hours! The brand will give the opportunity to clients to go to their Stockholm shop where they will be able to return their undesired clothes, which will then be sanitised and put inside a new machine called Looop. The machine will disassemble the fibres that will be reutilized to create new clothing items. H&M stated for CNN that these recycling process, developed together with the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and spinner company…
Fast fashion and social sustainability during COVID-19: which brands are not paying workers?
Italiano/English below Puoi ascoltare qui l’articolo: Fast fashion, sostenibilità sociale, COVID Seguiamo con attenzione la situazione nelle fabbriche di abbigliamento, perché la sostenibilità sociale è uno degli aspetti che più ci coinvolge. E ci fa arrabbiare. Quando arrivano racconti di misere retribuzioni, di condizioni di lavoro senza garanzia di sicurezza, di mancato rispetto dei diritti dei lavoratori, di sfruttamento e schiavitù moderna. Racconti che coinvolgono fornitori di marchi fast fashion che, mentre leggiamo dei loro mancati pagamenti, propongono saldi, sconti e promozioni. Con la diffusione del COVID-19, seguiamo ancora più assiduamente la situazione lavorativa di chi prepara per noi, a km di distanza, ciò che arriva nel nostro armadio. In…
