We cannot predict the future with certainty, especially in this context perceived after the pandemic as increasingly unpredictable, but I can give you some insights based on current trends and predictions. Here are some potential developments that may shape the future of fashion:

1. Sustainable fashion

There is a growing awareness of the environmental impact of the fashion industry, and consumers are increasingly demanding sustainable and ethical practices from fashion brands. This trend is likely to continue, and we may see more brands adopting sustainable practices, using eco-friendly materials, and implementing circular economy principles.

2. Technology and innovation

Technology is changing the way we shop, design, and produce fashion. We may see more use of 3D printing, virtual reality, and augmented reality in the fashion industry. For example, brands may offer virtual try-on experiences or create customized garments using 3D printing technology.

3. Inclusivity and diversity

The fashion industry has traditionally been criticized for its lack of inclusivity and diversity. However, we are starting to see positive changes in this area, with more brands featuring diverse models and offering inclusive sizing options. This trend is likely to continue, and we may see a wider range of sizes, skin tones, and body types represented in the fashion industry.

4. Personalization

With advances in technology, we may see more personalized fashion experiences in the future. Brands may offer customized garments or use data to recommend personalized style suggestions to customers.

5. Resale and rental

The resale and rental market has been growing in recent years, and this trend is likely to continue. Consumers may prefer to rent or buy secondhand items rather than buying new clothes, especially as sustainability concerns continue to grow.

How can we prepare for the future of fashion?

Here are some steps you can take:

• Educate yourself: Stay informed about the latest trends and developments in the fashion industry. Follow fashion blogs, read industry publications, and attend fashion events to keep up-to-date with the latest news and trends.
• Support sustainable brands:  as consumers, we have the power to influence the fashion industry by supporting sustainable and ethical brands. Look for brands that prioritize sustainability and ethical practices, and avoid fast fashion brands that prioritize low prices over social and environmental responsibility.
• Embrace technology: technology is changing the fashion industry, and it’s important to embrace new technologies to stay ahead of the curve. Try out new fashion apps, experiment with virtual try-on experiences, and stay open to new innovations.
• Prioritize inclusivity and diversity: as a consumer, you can support brands that prioritize inclusivity and diversity by choosing brands that feature a diverse range of models and offer a wide range of sizes and styles.
• Consider resale and rental options: as sustainability concerns continue to grow, consider buying secondhand items or renting clothes instead of buying new clothes. This can help reduce the environmental impact of the fashion industry and support a more circular economy.
• Experiment with personalization: as the fashion industry becomes more personalized, try experimenting with customized garments or personalized style recommendations. This can help you stay ahead of the curve and explore new fashion trends.

Would you like to know more? If you are a designer, work for or manage a fashion brand:

we guide you in the implementation of your sustainable projects with an eye to the future, updating you on trends and offering you innovative solutions consistent with your brand to be ahead of the times on the market. Write to us (contact_us@dressecode.it)

Photo by Isaac Quesada

Si parla spesso di intelligenza artificiale e della preoccupazione per la perdita di lavoro da parte di milioni di persone in seguito alla sua diffusione. Un recente studio realizzato dalla società di consulenza PwC mostra che per esempio in Gran Bretagna il 30% delle professioni sono a rischio, incluse quelle nei settori della grande distribuzione e della vendita all’ingrosso.

Nell’industria della moda, una fonte di preoccupazione sembra riguardare i personal shopper: un sistema di intelligenza artificiale, sviluppato in California, capace di capire ciò che una persona desidera indossare e creare nuovi outfit in base alle sue preferenze.
Basandosi sulla traccia dei prodotti acquistati o cercati, il sistema propone nuovi abiti.
Lab126, di Amazon, ha utilizzato un algoritmo simile l’anno scorso analizzando le immagini e utilizzando le informazioni per creare nuovi stili.

Fonte: WeForum https://www.weforum.org/agenda/2018/08/this-ai-stylist-knows-what-you-like-to-wear-and-invents-new-outfits-for-you
Foto: Flaticon

ENGLISH:

It is common to talk about Artificial Intelligence (AI) and the worry about loosing jobs for million of people due to its spread. A recent study made by the consultancy firm PwC shows that for example in UK 30% of jobs are risking, including the ones in the retail and wholesale sectors.
In the fashion industry, a source of worrying seems to be of interest for the personal shoppers: an AI system, developed in California, able to understand what a person would like to dress and to create new outfits according to his preferences.
On the basis of the track of purchased and/or searched products, the system suggests new clothes.
Lab126, from Amazon, used a similar algorithm last year, analysing images and using information to create new styles.

Source: Fonte: WeForum https://www.weforum.org/agenda/2018/08/this-ai-stylist-knows-what-you-like-to-wear-and-invents-new-outfits-for-you
Picture: Flaticon