• Artigianato,  Dove acquistare,  Fashion/Moda

    The new online marketplace that helps the “small” craft and made in Italy brands

    The pandemic, as we know, has made online shopping grow exponentially, bringing even people who have never done it before to digital and actually creating a new buying habit. This phenomenon has seen above all the big brands as protagonists, both because they are more known and because they are considered more reliable in online sales, penalizing small artisans, emerging designers and small businesses that in general have limited resources to invest in online commerce and therefore less chance of being known. Yet, small businesses are the heart of the economy, especially in a country like Italy that boasts a vast and very rich artisan fabric in every region. A…