{"id":12957,"date":"2019-05-11T08:47:39","date_gmt":"2019-05-11T07:47:39","guid":{"rendered":"https:\/\/dress-ecode.com\/2019\/05\/11\/bushbells-vestiti-colorati-e-felici-per-un-bel-progetto-educativo-sostenibile\/"},"modified":"2020-10-29T15:44:59","modified_gmt":"2020-10-29T14:44:59","slug":"bushbells-vestiti-colorati-e-felici-per-un-bel-progetto-educativo-sostenibile","status":"publish","type":"post","link":"https:\/\/dress-ecode.com\/en\/bushbells-vestiti-colorati-e-felici-per-un-bel-progetto-educativo-sostenibile\/","title":{"rendered":"Bushbells: colourful and &#8220;happy&#8221; clothes for a great educational sustainable project"},"content":{"rendered":"<p><em>For English see below<\/em><\/p>\r\n<p>Quando ho visto per la prima volta il video di Bushbells, ho notato subito l&#8217;impegno che questo piccolo progetto mette nel cercare di inglobare il maggior numero possibile di <a href=\"https:\/\/www.un.org\/sustainabledevelopment\/blog\/2015\/12\/sustainable-development-goals-kick-off-with-start-of-new-year\/\">Obiettivi di sviluppo sostenibile<\/a>\u00a0delle Nazioni Unite. Ho incontrato la proprietario e co-fondatrice di Bushbells, Jax Comyn, alla cerimonia Be The Change Awards 2019. Be The Change \u00e8 un&#8217;iniziativa nata come collaborazione tra il marchio di abbigliamento etico <a href=\"https:\/\/www.wheredoesitcomefrom.co.uk\">Where Does It Come From?<\/a> di Jo Salter e della comunit\u00e0 online <a href=\"https:\/\/ethicalhour.co.uk\">Ethical Hour <\/a>di Sian Conway (per leggere riguardo l&#8217;evento\u00a0<a href=\"https:\/\/dress-ecode.com\/2019\/05\/01\/storie-di-brand-che-decidono-di-fare-la-differenza-be-the-change-awards-1\/\">Storie di marchi che decidono di fare la differenza<\/a>). Bushbells era uno dei marchi finalisti del premio.<\/p>\r\n<p>Parlando con Jax, si pu\u00f2 percepire la sua passione e motivazione a fornire <strong>un&#8217;educazione continua a una piccola comunit\u00e0 costiera a Watamu,<\/strong> in Kenya. Mi racconta che l&#8217;intera filosofia di Bushbells \u00e8 nata per cercare di aiutare un amico, Sammy, che era rimasto vedovo con figli piccoli da mantenere, oltre ad aiutare un altro ambientalista a costruire la sua scuola. Jax e la sua squadra di Bushbells in Inghilterra, vendono indumenti in cotone kikoy che Sammy e il suo team producono in Kenya. <strong>I profitti derivanti da queste vendite finanziano i progetti educativi<\/strong>. Contraddistinguono il marchio i tessuti di cotone kikoy dai colori vivaci, \u00a0trasformati in pull-on (pantaloni senza bottoni\/cerniera)\u00a0che possono essere indossati all&#8217;interno, all&#8217;esterno, in spiaggia. Sono vestiti comodi, per il relax, allegri e si sa che con l&#8217;acquisto si sta aiutando direttamente un piccolo gruppo di lavoratori.<\/p>\r\n<p>Con il loro successo, hanno completato la prima scuola Bushbells (omonima) nel 2014 e una seconda scuola Bluebells, che \u00e8 a pi\u00f9 della met\u00e0 della costruzione. <strong>Quali aspetti sostenibili ed etici includono?<\/strong> Nella scuola:<\/p>\r\n<ul>\r\n<li>Utilizzano luce ad energia solare.<\/li>\r\n<li>Compostano.<\/li>\r\n<li>Hanno un pozzo con pompa a energia solare.<\/li>\r\n<li>Piantano alberi.<\/li>\r\n<li>Hanno avviato un orto nella scuola cos\u00ec gli alunni seguono la crescita degli ortaggi.<\/li>\r\n<li>Riciclano. Anche le finestre provengono da materiali riciclati (vetro dalle bottiglie).<\/li>\r\n<li>Riusano gli scarti di tessuti dalla produzione dei vestiti, per esempio per realizzare corde per saltare e cuscini per la scuola.<\/li>\r\n<li>\u00a0Riutilizzano i tessuti rimanenti dai vestiti che creano (per fare corde per saltare e cuscini per la scuola).<\/li>\r\n<li><strong>Gli alunni sono coinvolti in progetti educativi<\/strong> per insegnare loro a ridurre l&#8217;inquinamento dalla plastica e la pulizia della spiaggia. Ogni anno gli studenti partecipano al World Beach Clean Up Day e solitamente ottengono il primo premio dal comune di Watamu, dato che sono tutti cos\u00ec entusiasti. Quest&#8217;anno sono stati i primi a salire bordo del viaggio inaugurale di <a href=\"http:\/\/www.theflipflopi.com\">Flipiflopi<\/a>, un&#8217;imbarcazione realizzata completamente in plastica e infradito riciclate. Bushbells collabora anche a stretto contatto con organizzazioni locali come Watamu Marine Association (che ha un impianto di riciclo della plastica) e Ocean Trust. Lavorano tutti insieme per mantenere questa bellissima parte del mondo e &#8220;Watamu&#8221; significa letteralmente &#8220;acque dolci&#8221;, mi dice Jax.<\/li>\r\n<\/ul>\r\n<p>I profitti delle vendite di Bushbells aiutano a continuare a fornire la colazione a 85 studenti al giorno, oltre a offrire 11 borse di studio a bambini che ne hanno necessit\u00e0 per andare a scuola. Inoltre, vengono acquistati nuovi libri di studio e le aule vengono costruite se necessario. Una nuova piccola biblioteca e un&#8217;altra classe sono state completate quest&#8217;anno.<\/p>\r\n<p>Amano avere persone che fanno <strong>volontariato nella scuola<\/strong> &#8211; il che a sua volta offre ai volontari un&#8217;esperienza preziosa di questo piccolo progetto comunitario nelle aree pi\u00f9 povere.<\/p>\r\n<p><strong>Gli obiettivi di sviluppo sostenibile delle Nazioni Unite coinvolti in questa iniziativa? 1, 2, 3, 4, 7, 12, 14 e 15<\/strong>. Un gran numero!<\/p>\r\n<p>Questo progetto \u00e8 in corso da poco pi\u00f9 di 10 anni. Sammy e il suo team di sarti ora sono in 4, pi\u00f9 Enoch,\u00a0addetto alla lavorazione e riparazione della pelle\u00a0che produce cinture e collari. &#8220;\u00c8 un&#8217;attivit\u00e0 molto piccola e molto diretta, vendiamo una cintura, ne ordiniamo un&#8217;altra&#8221;, afferma Jax. &#8220;Probabilmente potremmo costruire pi\u00f9 aule pi\u00f9 velocemente se avessimo una squadra di sarti pi\u00f9 numerosa per fare pi\u00f9 vestiti da vendere, ma piano piano, non c&#8217;\u00e8 fretta e non stiamo cercando di competere con i capi di abbigliamento di grandi marche. Siamo orgogliosi di sapere &#8216;chi fatto i vestiti&#8217; e da dove vengono esattamente&#8221;. Jax aggiunge anche quanto sia orgogliosa di sua madre, &#8220;Mama Anna&#8221;, di quasi 80 anni, e del meraviglioso lavoro che fa per garantire il buon funzionamento dei progetti. <strong>&#8220;I sarti sono i veri eroi &#8211; cos\u00ec devoti, cos\u00ec leali, lavorano cos\u00ec duramente. Puoi vedere i loro adorabili volti sorridenti (Lilian, Ruth and Rehema e il maestro sarto Sammy) tutti sul nostro sito o pagine di instagram&#8221;.<\/strong><\/p>\r\n<p>Abbiamo chiesto a Jax le sfide che devono affrontare. Ammette di avere molti concorrenti che vendono prodotti simili. Ma assicura che andr\u00e0 avanti, poich\u00e9 sa che il suo lavoro \u00e8 buono e i frutti delle sue fatiche sono i sorridenti bambini che ricevono un&#8217;istruzione di prima categoria. &#8220;Questa \u00e8 la forza trainante quando le cose sembrano diventare difficili!&#8221;. E l&#8217;altra sfida \u00e8 assicurare il futuro ai sarti: &#8220;Io e mia madre sentiamo che stiamo diventando troppo grandi per proseguire, ma rimango ottimista sul fatto che si presenteranno le giuste opportunit\u00e0&#8221;. Pi\u00f9 sotto il video del progetto e le foto dei loro felici. Grazie Jax (e sua madre) per l&#8217;impegno in questo progetto.<\/p>\r\n<p>Pi\u00f9 sotto il video del progetto e le foto dei prodotti.<\/p>\r\n<p><a href=\"https:\/\/www.bushbells.com\">Link al sito<\/a><\/p>\r\n<hr \/>\r\n<h6><span style=\"color: #acc0a5;\"><strong>English &#8211;\u00a0Bushbells: colourful and &#8220;happy&#8221; clothes for a great educational sustainable project<\/strong><\/span><\/h6>\r\n<p>When I first viewed the entry from Bushbells I immediately noticed the commitment this little project makes in trying to address as many of the <a href=\"https:\/\/www.un.org\/sustainabledevelopment\/blog\/2015\/12\/sustainable-development-goals-kick-off-with-start-of-new-year\/\">UN Sustainable Development goals<\/a>\u00a0as possible.\u00a0 I met the owner and co-founder of Bushbells, Jax Comyn, at the Be The Change Awards 2019.\u00a0 Be The Change is an initiative born as a collaboration between the ethical clothing brand <a href=\"https:\/\/www.wheredoesitcomefrom.co.uk\">Where Does It Come From?<\/a> of Jo Salter \u00a0and the online community <a href=\"https:\/\/ethicalhour.co.uk\">Ethical Hour<\/a> of Sian Conway\u00a0(you can read here about the event <a href=\"https:\/\/dress-ecode.com\/stories-of-brands-that-decided-to-make-the-difference-be-the-change-awards-1\/\">Stories of brands that decide to make the difference<\/a>).\u00a0 Bushbells was one of the finalist brands of the award.\u00a0<br data-rich-text-line-break=\"true\" \/>Talking to Jax, you can see her passion and drive to provide <strong>ongoing education for a small coastal community in Watamu<\/strong>, Kenya.\u00a0 She told me that the whole ethos of Bushbells was born out of trying to help a friend Sammy, who&#8217;d been widowed and had young children to support, as well as help another environmentalist\u00a0 build his school.\u00a0 Jax and her Bushbells team in England, sell the beautiful kikoy cotton clothes that Sammy and his team make in Kenya, and <strong>profits from these sales provide the funding for the educational\u00a0projects<\/strong>.\u00a0\u00a0<br data-rich-text-line-break=\"true\" \/>The brand&#8217;s signature are the brightly coloured kikoy cottons, that are made into pull-ons which can be worn &#8216;inside, outside, beachside, fireside. They&#8217;re comfortable, relaxed, happy clothes and you know that with your purchase you are directly helping a small team of workers.\u00a0<br data-rich-text-line-break=\"true\" \/>With their success, they completed their first school (and namesake) Bushbells in 2014, and a second, sister school, Bluebells,\u00a0 is more than half way through construction. \u00a0<strong>Which sustainable and ethical aspects they embrace?<\/strong>\u00a0At the school:\u00a0<\/p>\r\n<ul>\r\n<li>They use solar-powered light.<\/li>\r\n<li>They compost.<\/li>\r\n<li>They have a well with a solar-powered pump (literally just completed two week&#8217;s ago from kind funding).<\/li>\r\n<li>They plant trees.<\/li>\r\n<li>They have a vegetable garden in the school where pupils can see vegetables growing.<\/li>\r\n<li>They recycle. Even the windows come from recycled materials (glass from bottles).<\/li>\r\n<li>They reuse left-over fabrics from the clothes they make (to make skipping ropes and cushions for the school).<\/li>\r\n<li><strong style=\"font-size: inherit;\">Pupils are taken on educational projects<\/strong><span style=\"font-size: inherit;\"> to teach them about\u00a0\u00a0<\/span><span class=\"gmail_default\" style=\"font-size: inherit;\">reducing <\/span><span style=\"font-size: inherit;\">plastic pollution and <\/span><span class=\"gmail_default\" style=\"font-size: inherit;\">beach clean-ups.\u00a0 Every year the pupils from the school take part in the &#8216;world wide beach clean up day&#8217; and usually win first prize from Watamu,\u00a0 as they are all so keen. This year, they were first on-board the maiden voyage of <a href=\"http:\/\/www.theflipflopi.com\">Flipiflopi<\/a>, a dhow made completely out of recycled plastic and recycled flip-flops.\u00a0<\/span><span style=\"font-size: inherit;\">Bushbells also collaborates closely\u00a0 with local organizations such as Watamu Marine Association (which has a plastic recycling plant) and Ocean Trust.\u00a0 \u00a0They all work together to maintain this beautiful part of the world, and &#8216;Watamu&#8217; literally means &#8216;sweet waters&#8217;, Jax tells me.<\/span><\/li>\r\n<\/ul>\r\n<p>The profits from Bushbells sales helps them continue to provide a breakfast club for 85 students daily, as well as provide 11 bursaries for children who need them to go to school. In addition new curriculum books are purchased and classrooms built if needed. A new lock up library and another classroom were completed in the new year. They love having people to <strong>volunteer at the school<\/strong> &#8211; which in turn gives the volunteers valuable experience first hand of this little community project in the poorest of areas. <br \/><strong>The UN Sustainable Development goals involved in this initiative? 1, 2, 3, 4, 7, 12, 14 and 15.<\/strong> A stunning number!<\/p>\r\n<p>This project has been going for just over 10 years. Sammy and his team of tailors now number 4, plus Enoch, the leather worker who makes belts and collars. &#8220;It&#8217;s very small and very direct. We sell a belt. We order another&#8221;, says Jax. &#8220;We could probably build more classrooms faster if we had bigger teams of tailors to make more clothes to sell, but slowly slowly. There is no rush, and we are not trying to compete with big branded clothing. We are proud to know &#8216;who made your clothes&#8217; and to know exactly where they come from&#8221;. Jax also adds how proud she is of her mother &#8216;Mama Anna&#8217; who is nearly 80, and the wonderful job she does to ensure all the smooth running of the projects. <strong>&#8220;The tailors are the real heroes &#8211; so dedicated, so loyal, they work so hard. You can see their lovely smiling faces (Lilian, Ruth and Rehema and Master tailor Sammy) all on our website or instagram pages&#8221;.<\/strong><\/p>\r\n<p>We asked Jax about the challenges they face. She admits that she has many competitors who sell similar products. But she will carry on, as she knows the good her work does and the fruits of her labours are the happy smiling children receiving a first class education. &#8220;This is the driving force when things seem to get tough!&#8221;. And the other challenge is to secure the future for the tailors: &#8220;I and my mother feel we are getting too old to carry on! But I remain optimistic that the right opportunities will present themselves&#8221;. <br \/>Thank you Jax (and thank you to her mother too) for all the efforts you make for this project.<\/p>\r\n<p><a href=\"https:\/\/www.bushbells.com\">Link to website<\/a><\/p>\r\n\r\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/vimeo.com\/332476624<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"741\" class=\"wp-image-3464\" src=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/IMG_6164.jpg\" alt=\"\" data-id=\"3464\" data-link=\"https:\/\/dress-ecode.com\/?attachment_id=3464\" srcset=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/IMG_6164.jpg 616w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/IMG_6164-600x722.jpg 600w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/IMG_6164-249x300.jpg 249w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/>\r\n<figcaption>Con Jax\/With Jax &#8211;<br \/>Be The Change Awards 2019<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"957\" class=\"wp-image-3465\" src=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n.jpg\" alt=\"\" data-id=\"3465\" data-link=\"https:\/\/dress-ecode.com\/?attachment_id=3465\" srcset=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n.jpg 958w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n-300x300.jpg 300w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n-100x100.jpg 100w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n-600x599.jpg 600w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n-150x150.jpg 150w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n-768x767.jpg 768w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/59538691_10157423047751686_1859140808129642496_n-75x75.jpg 75w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\" \/>\r\n<figcaption>Con il kikoy in spiaggia\/<br \/>With the kikoy on the beach<\/figcaption>\r\n<\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" class=\"wp-image-3460\" src=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/image00024_1024x1024-768x1024.jpeg\" alt=\"\" data-id=\"3460\" data-link=\"https:\/\/dress-ecode.com\/?attachment_id=3460\" srcset=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/image00024_1024x1024.jpeg 768w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/image00024_1024x1024-600x800.jpeg 600w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/image00024_1024x1024-225x300.jpeg 225w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" class=\"wp-image-3461\" src=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024.jpg\" alt=\"\" data-id=\"3461\" data-link=\"https:\/\/dress-ecode.com\/?attachment_id=3461\" srcset=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024.jpg 650w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024-300x300.jpg 300w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024-100x100.jpg 100w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024-600x600.jpg 600w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024-150x150.jpg 150w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-1_d0e2c465-0588-419e-81a8-53ed69879620_1024x1024-75x75.jpg 75w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\r\n<\/li>\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"530\" class=\"wp-image-3462\" src=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-2_530x.jpeg\" alt=\"\" data-id=\"3462\" data-link=\"https:\/\/dress-ecode.com\/?attachment_id=3462\" srcset=\"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-2_530x.jpeg 530w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-2_530x-300x300.jpeg 300w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-2_530x-100x100.jpeg 100w, https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/stripe-kikoy-2_530x-150x150.jpeg 150w, 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\/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>For English see below Quando ho visto per la prima volta il video di Bushbells, ho notato subito l&#8217;impegno che questo piccolo progetto mette nel cercare di inglobare il maggior numero possibile di Obiettivi di sviluppo sostenibile\u00a0delle Nazioni Unite. Ho incontrato la proprietario e co-fondatrice di Bushbells, Jax Comyn, alla cerimonia Be The Change Awards 2019. Be The Change \u00e8 un&#8217;iniziativa nata come collaborazione tra il marchio di abbigliamento etico Where Does It Come From? di Jo Salter e della comunit\u00e0 online Ethical Hour di Sian Conway (per leggere riguardo l&#8217;evento\u00a0Storie di marchi che decidono di fare la differenza). Bushbells era uno dei marchi finalisti del premio. Parlando con Jax, si pu\u00f2 percepire la sua passione e motivazione a fornire un&#8217;educazione continua a una piccola comunit\u00e0 costiera a Watamu, in Kenya. Mi racconta che l&#8217;intera filosofia di Bushbells \u00e8 nata per cercare di aiutare un amico, Sammy, che era rimasto vedovo con figli piccoli da mantenere, oltre ad aiutare un altro ambientalista a costruire la sua scuola. Jax e la sua squadra di Bushbells in Inghilterra, vendono indumenti in cotone kikoy che Sammy e il suo team producono in Kenya. I profitti derivanti da queste vendite finanziano i progetti educativi. Contraddistinguono il marchio i tessuti di cotone kikoy dai colori vivaci, \u00a0trasformati in pull-on (pantaloni senza bottoni\/cerniera)\u00a0che possono essere indossati all&#8217;interno, all&#8217;esterno, in spiaggia. Sono vestiti comodi, per il relax, allegri e si sa che con l&#8217;acquisto si sta aiutando direttamente un piccolo gruppo di lavoratori. Con il loro successo, hanno completato la prima scuola Bushbells (omonima) nel 2014 e una seconda scuola Bluebells, che \u00e8 a pi\u00f9 della met\u00e0 della costruzione. Quali aspetti sostenibili ed etici includono? Nella scuola: Utilizzano luce ad energia solare. Compostano. Hanno un pozzo con pompa a energia solare. Piantano alberi. Hanno avviato un orto nella scuola cos\u00ec gli alunni seguono la crescita degli ortaggi. Riciclano. Anche le finestre provengono da materiali riciclati (vetro dalle bottiglie). Riusano gli scarti di tessuti dalla produzione dei vestiti, per esempio per realizzare corde per saltare e cuscini per la scuola. \u00a0Riutilizzano i tessuti rimanenti dai vestiti che creano (per fare corde per saltare e cuscini per la scuola). Gli alunni sono coinvolti in progetti educativi per insegnare loro a ridurre l&#8217;inquinamento dalla plastica e la pulizia della spiaggia. Ogni anno gli studenti partecipano al World Beach Clean Up Day e solitamente ottengono il primo premio dal comune di Watamu, dato che sono tutti cos\u00ec entusiasti. Quest&#8217;anno sono stati i primi a salire bordo del viaggio inaugurale di Flipiflopi, un&#8217;imbarcazione realizzata completamente in plastica e infradito riciclate. Bushbells collabora anche a stretto contatto con organizzazioni locali come Watamu Marine Association (che ha un impianto di riciclo della plastica) e Ocean Trust. Lavorano tutti insieme per mantenere questa bellissima parte del mondo e &#8220;Watamu&#8221; significa letteralmente &#8220;acque dolci&#8221;, mi dice Jax. I profitti delle vendite di Bushbells aiutano a continuare a fornire la colazione a 85 studenti al giorno, oltre a offrire 11 borse di studio a bambini che ne hanno necessit\u00e0 per andare a scuola. Inoltre, vengono acquistati nuovi libri di studio e le aule vengono costruite se necessario. Una nuova piccola biblioteca e un&#8217;altra classe sono state completate quest&#8217;anno. Amano avere persone che fanno volontariato nella scuola &#8211; il che a sua volta offre ai volontari un&#8217;esperienza preziosa di questo piccolo progetto comunitario nelle aree pi\u00f9 povere. Gli obiettivi di sviluppo sostenibile delle Nazioni Unite coinvolti in questa iniziativa? 1, 2, 3, 4, 7, 12, 14 e 15. Un gran numero! Questo progetto \u00e8 in corso da poco pi\u00f9 di 10 anni. Sammy e il suo team di sarti ora sono in 4, pi\u00f9 Enoch,\u00a0addetto alla lavorazione e riparazione della pelle\u00a0che produce cinture e collari. &#8220;\u00c8 un&#8217;attivit\u00e0 molto piccola e molto diretta, vendiamo una cintura, ne ordiniamo un&#8217;altra&#8221;, afferma Jax. &#8220;Probabilmente potremmo costruire pi\u00f9 aule pi\u00f9 velocemente se avessimo una squadra di sarti pi\u00f9 numerosa per fare pi\u00f9 vestiti da vendere, ma piano piano, non c&#8217;\u00e8 fretta e non stiamo cercando di competere con i capi di abbigliamento di grandi marche. Siamo orgogliosi di sapere &#8216;chi fatto i vestiti&#8217; e da dove vengono esattamente&#8221;. Jax aggiunge anche quanto sia orgogliosa di sua madre, &#8220;Mama Anna&#8221;, di quasi 80 anni, e del meraviglioso lavoro che fa per garantire il buon funzionamento dei progetti. &#8220;I sarti sono i veri eroi &#8211; cos\u00ec devoti, cos\u00ec leali, lavorano cos\u00ec duramente. Puoi vedere i loro adorabili volti sorridenti (Lilian, Ruth and Rehema e il maestro sarto Sammy) tutti sul nostro sito o pagine di instagram&#8221;. Abbiamo chiesto a Jax le sfide che devono affrontare. Ammette di avere molti concorrenti che vendono prodotti simili. Ma assicura che andr\u00e0 avanti, poich\u00e9 sa che il suo lavoro \u00e8 buono e i frutti delle sue fatiche sono i sorridenti bambini che ricevono un&#8217;istruzione di prima categoria. &#8220;Questa \u00e8 la forza trainante quando le cose sembrano diventare difficili!&#8221;. E l&#8217;altra sfida \u00e8 assicurare il futuro ai sarti: &#8220;Io e mia madre sentiamo che stiamo diventando troppo grandi per proseguire, ma rimango ottimista sul fatto che si presenteranno le giuste opportunit\u00e0&#8221;. Pi\u00f9 sotto il video del progetto e le foto dei loro felici. Grazie Jax (e sua madre) per l&#8217;impegno in questo progetto. Pi\u00f9 sotto il video del progetto e le foto dei prodotti. Link al sito English &#8211;\u00a0Bushbells: colourful and &#8220;happy&#8221; clothes for a great educational sustainable project When I first viewed the entry from Bushbells I immediately noticed the commitment this little project makes in trying to address as many of the UN Sustainable Development goals\u00a0as possible.\u00a0 I met the owner and co-founder of Bushbells, Jax Comyn, at the Be The Change Awards 2019.\u00a0 Be The Change is an initiative born as a collaboration between the ethical clothing brand Where Does It Come From? of Jo Salter \u00a0and the online community Ethical Hour of Sian Conway\u00a0(you can read here about the event Stories of brands that decide to make the difference).\u00a0 Bushbells was one of the finalist brands of the award.\u00a0Talking to Jax, you can see her passion and drive to provide ongoing education for a small coastal community in Watamu, Kenya.\u00a0 She told me that the whole ethos of Bushbells was born out of trying to help a friend Sammy, who&#8217;d been widowed and had young children to support, as well as help another environmentalist\u00a0 build his school.\u00a0 Jax and her Bushbells team in England, sell the beautiful kikoy cotton clothes that Sammy and his team make in Kenya, and profits from these sales provide the funding for the educational\u00a0projects.\u00a0\u00a0The brand&#8217;s signature are the brightly coloured kikoy cottons, that are made into pull-ons which can be worn &#8216;inside, outside, beachside, fireside. They&#8217;re comfortable, relaxed, happy clothes and you know that with your purchase you are directly helping a small team of workers.\u00a0With their success, they completed their first school (and namesake) Bushbells in 2014, and a second, sister school, Bluebells,\u00a0 is more than half way through construction. \u00a0Which sustainable and ethical aspects they embrace?\u00a0At the school:\u00a0 They use solar-powered light. They compost. They have a well with a solar-powered pump (literally just completed two week&#8217;s ago from kind funding). They plant trees. They have a vegetable garden in the school where pupils can see vegetables growing. They recycle. Even the windows come from recycled materials (glass from bottles). They reuse left-over fabrics from the clothes they make (to make skipping ropes and cushions for the school). Pupils are taken on educational projects to teach them about\u00a0\u00a0reducing plastic pollution and beach clean-ups.\u00a0 Every year the pupils from the school take part in the &#8216;world wide beach clean up day&#8217; and usually win first prize from Watamu,\u00a0 as they are all so keen. This year, they were first on-board the maiden voyage of Flipiflopi, a dhow made completely out of recycled plastic and recycled flip-flops.\u00a0Bushbells also collaborates closely\u00a0 with local organizations such as Watamu Marine Association (which has a plastic recycling plant) and Ocean Trust.\u00a0 \u00a0They all work together to maintain this beautiful part of the world, and &#8216;Watamu&#8217; literally means &#8216;sweet waters&#8217;, Jax tells me. The profits from Bushbells sales helps them continue to provide a breakfast club for 85 students daily, as well as provide 11 bursaries for children who need them to go to school. In addition new curriculum books are purchased and classrooms built if needed. A new lock up library and another classroom were completed in the new year. They love having people to volunteer at the school &#8211; which in turn gives the volunteers valuable experience first hand of this little community project in the poorest of areas. The UN Sustainable Development goals involved in this initiative? 1, 2, 3, 4, 7, 12, 14 and 15. A stunning number! This project has been going for just over 10 years. Sammy and his team of tailors now number 4, plus Enoch, the leather worker who makes belts and collars. &#8220;It&#8217;s very small and very direct. We sell a belt. We order another&#8221;, says Jax. &#8220;We could probably build more classrooms faster if we had bigger teams of tailors to make more clothes to sell, but slowly slowly. There is no rush, and we are not trying to compete with big branded clothing. We are proud to know &#8216;who made your clothes&#8217; and to know exactly where they come from&#8221;. Jax also adds how proud she is of her mother &#8216;Mama Anna&#8217; who is nearly 80, and the wonderful job she does to ensure all the smooth running of the projects. &#8220;The tailors are the real heroes &#8211; so dedicated, so loyal, they work so hard. You can see their lovely smiling faces (Lilian, Ruth and Rehema and Master tailor Sammy) all on our website or instagram pages&#8221;. We asked Jax about the challenges they face. She admits that she has many competitors who sell similar products. But she will carry on, as she knows the good her work does and the fruits of her labours are the happy smiling children receiving a first class education. &#8220;This is the driving force when things seem to get tough!&#8221;. And the other challenge is to secure the future for the tailors: &#8220;I and my mother feel we are getting too old to carry on! But I remain optimistic that the right opportunities will present themselves&#8221;. Thank you Jax (and thank you to her mother too) for all the efforts you make for this project. Link to website<\/p>\n","protected":false},"author":1,"featured_media":12960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[911,912,913,914,915],"tags":[1359,1049,1051,1360,1361,1362],"class_list":["post-12957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigianato-en","category-companies-aziende-en","category-dove-acquistare-en","category-fashion-moda-en","category-handicraft-en","tag-be-the-change-award-en","tag-cotone-en","tag-cotton-en","tag-educational-projects-en","tag-kenya-en","tag-progetti-sociali-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/dress-ecode.com\/wp-content\/uploads\/2019\/05\/BUSHBELLS.jpg","acf":[],"_links":{"self":[{"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/posts\/12957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/comments?post=12957"}],"version-history":[{"count":0,"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/posts\/12957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/media\/12960"}],"wp:attachment":[{"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/media?parent=12957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/categories?post=12957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dress-ecode.com\/en\/wp-json\/wp\/v2\/tags?post=12957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}