{"id":13048,"date":"2019-04-13T15:20:46","date_gmt":"2019-04-13T14:20:46","guid":{"rendered":"https:\/\/dress-ecode.com\/2019\/04\/13\/sustainable-thinking-inaugurata-la-mostra-della-mason-ferragamo-un-connubio-di-esperienze-artistiche-e-ricerche-di-moda-sostenibile-che-ci-apre-a-un-cambio-di-mentalita\/"},"modified":"2020-10-29T16:20:56","modified_gmt":"2020-10-29T15:20:56","slug":"sustainable-thinking-inaugurata-la-mostra-della-mason-ferragamo-un-connubio-di-esperienze-artistiche-e-ricerche-di-moda-sostenibile-che-ci-apre-a-un-cambio-di-mentalita","status":"publish","type":"post","link":"https:\/\/dress-ecode.com\/en\/sustainable-thinking-inaugurata-la-mostra-della-mason-ferragamo-un-connubio-di-esperienze-artistiche-e-ricerche-di-moda-sostenibile-che-ci-apre-a-un-cambio-di-mentalita\/","title":{"rendered":"Sustainable Thinking: the Maison Ferragamo’s exhibition opened, a combination of artistic experiences and sustainable fashion research that opens us to a change of mentality"},"content":{"rendered":"

On the starting day (12 April) we visited the innovative exhibition dedicated to food for thought on the theme of sustainability in fashion, art and architecture.<\/p>\r\n

The project, which stems from an idea by Stefania Ricci, is part of the initiatives of the Maison Ferragamo carried out along the path of transparency and ethics undertaken. For the Salvatore Ferragamo brand, investing in sustainable development means believing that the use of innovative materials, the link with the territory, the attention to the environment and to its people are essential elements for success. It represents perhaps the best way to respect the values transmitted by its founder, who has always experimented with natural and unusual materials to build a philosophy of the physical and psychological well-being of his client.<\/p>\r\n

This is not about exhibiting all the possible techniques, practices and raw materials to reduce the environmental impact. Instead, it is a treasure chest of well presented ideas, a well-kept container of stimuli for reflection that come from the exhibited creations, the result of the combination of artistic experiences and main sustainable fashion researches.<\/strong> Walking through the rooms you move into a new world – we hope of a very close future – in which you are accompanied to open up to a thousand possibilities to create having in mind the reduction of the human footprint on the environment. The clothes, the works, the exhibited materials invite a change of mentality, with which man understands that he can no longer be at the center of the universe at the expense of other creatures and of nature, but respecting the centrality of the person must fit harmoniously in a fragile ecosystem<\/strong>.<\/p>\r\n

From reuse, to transformation, to new materials, each room is a discovery or confirmation of new options. We recommend visiting the exhibition. Here we take you along the route with us in the different rooms.<\/p>\r\n

In the introductory room<\/span><\/strong>, interactive screens present information, data and images (thanks to the contribution of Hakan Karaosman, professor at the Luxury Fashion Management course at the Politecnico di Milano) that explain the changes needed in the production area to find the balance lost in the delicate ecosystem. In the same room the work Invasion<\/em> by the artist Pascale Marthine Tayou expands immersing the visitor in an unbalanced ecosystem, in which the plastic dominates over the destroyed natural elements. There is also a tribute to Joseph Beuys, considered one of the great masters of the second half of the twentieth century, a precursor of environmental, political and cultural issues, and founder of the Green Movement in Germany, of the Organization for Direct Democracy and of the Free International University for Creativity and Interdisciplinary Research.<\/p>\r\n

<\/p>\r\n

\r\n
\"\"\r\n
Invasion<\/em>\u00a0\u2013 Pascale Marthine Tayou<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n

<\/p>\r\n

The second room is dedicated to Salvatore Ferragamo<\/strong><\/span> and his engaging, consistent and continuous work on materials, enhanced in each model while preserving their characteristics and at the same time adapting them to the functionality of the footwear. 77 pairs of shoes created in the 30s, 40s and 50s from the combination of local craft techniques<\/strong>, silk and cotton embroidery, needle lace produced in the surrounding countryside, straw weaves used for production of the famous Florentine hats and for the experimentation of leather, embroidered uppers, but also of poorer materials and never used for shoes at the time of Ferragamo: paper, tree bark, raffia, fish skin, cellophane. The wonderful shoes created by Ferragamo with cork wedge, from trees typical of the Mediterranean area, are the proof that every material, even the most modest, can be creatively modified so as to be well placed in the world of luxury, from which it originally appears very far away. This room is a daydream for those with a passion for shoes<\/strong>. Many of the models in this section could be perfect to represent the theme of sustainability in contemporary fashion, even if in the years in which Ferragamo’s works there is certainly no mention of environmental protection and the desire for novelty stems from different reasons, from the scarcity of more prestigious materials and from the rarefaction of raw materials.<\/p>\r\n

<\/p>\r\n