{"id":19723,"date":"2026-05-12T14:24:20","date_gmt":"2026-05-12T13:24:20","guid":{"rendered":"https:\/\/dress-ecode.com\/?p=19723"},"modified":"2026-05-12T14:37:26","modified_gmt":"2026-05-12T13:37:26","slug":"vulnerability-and-choices-what-it-really-means-to-build-a-more-responsible-brand-eyelet-milano","status":"publish","type":"post","link":"https:\/\/dress-ecode.com\/en\/vulnerability-and-choices-what-it-really-means-to-build-a-more-responsible-brand-eyelet-milano\/","title":{"rendered":"Vulnerability and Choices: What It Really Means to Build a More Responsible Brand – Eyelet Milano"},"content":{"rendered":"
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\"\"<\/a>\u00a0There’s a word that often gets left out of fashion storytelling: vulnerability.<\/p>\n

And yet, it’s precisely there that the most important choices come from. For brands, but also for people.<\/p>\n

Being vulnerable doesn’t mean being fragile.<\/strong> It means exposing yourself with clarity, acknowledging what doesn’t work, accepting that not everything can be done as you’d like. It’s a form of honesty.<\/strong> It’s a less visible, yet profoundly human, place. It’s where you no longer seek perfection and instead begin to see things for what they are.<\/p>\n

In the fashion system, this is even more difficult.
\nBecause the dominant narrative demands absolute coherence, strong identities, clear positioning.<\/strong>
\nIt demands success and stories of perfection.<\/p>\n

However, building a truly responsible brand is, by its very nature, the opposite:<\/strong> it’s a process of constant adjustments, imperfect decisions, and inevitable compromises.<\/p>\n

In the new episode of the Pop-Up Green podcast, we step into the Eyelet Milano showroom for a conversation that focuses on precisely this: what happens when a brand decides not to hide its limitations, but to make them part of its journey. Simona Luparello and Alessia Boselini, brand managers, discuss how to address limitations and compromises, where to start to build a more sustainable brand, and which mistakes to avoid.<\/p>\n

What you will discover in the interview<\/h5>\n

In this episode, we touched on some of the most relevant topics for those working in or interested in sustainable fashion:<\/p>\n

\u2022 Where did the choice to create an ethical brand come from (3:06)<\/strong>
\nWhat does Eyelet do and what is its distinctive feature?
\nThe moment the choice to not create “normal fashion” was born
\nIdeology, necessity, or strategy?
\nThe first question to ask yourself before starting<\/p>\n

\u2022 Limits and compromises (16:15)<\/strong>
\nThe first compromise accepted
\nThe most difficult one on a personal level
\nSustainability vs. survival: the strongest doubt
\nWhat is still not sustainable today
\nDeclaring limits or hiding them
\nThe brand’s greatest vulnerabilities<\/p>\n

\u2022 The choices that define an identity (32:56)<\/strong>
\nThe decision worth being proud of
\nThe aspects of the brand that customers are most satisfied with
\nWhat is recognized and appreciated by customers<\/p>\n

\u2022 For those who want to start a more responsible brand (42:25)<\/strong>
\nWhat NOT to do at the beginning
\nWhere to really start
\nHow to face limits and compromises without losing your identity
\nThree mistakes to avoid<\/p>\n

True innovation, in this sector, is not declaring yourself sustainable. It’s knowing how to recognize\u2014and talk about\u2014even what isn’t yet.
\n\ud83d\udc49If you work in fashion, if you’re building your own project, or if you really want to understand what’s behind a more responsible brand, listen to the full interview.<\/p>\n