Fashion often draws inspiration from different cultures, but when it happens without recognition or financial compensation, it risks slipping into cultural appropriation. It is essential to distinguish between appreciation and appropriation: while the former implies respect and recognition, the latter involves the use of cultural elements without consent, mainly for profit. In essence, cultural appropriation refers to the act of borrowing, imitating or adopting elements of one culture by members of another culture, often without understanding, attributing or respecting the meaning and cultural context of those elements (Chumo 2023). The use of indigenous symbols is growing, but without due respect. Pham and Nguyen (2018) analyzed the phenomenon in fashion magazines…