In France, legislation came into force in January 2017 with the aim of encouraging more socially responsible advertisements and avoiding the use of images of artificially thin bodies of models, the vision of which can induce eating disorders among adolescents. Article L. 2133-2 of the French Code of Public Health (FPHC) provides that “photographs for commercial purposes of models whose physical appearance has been altered by image processing software, in order to slim or thicken the figure , must be accompanied by the words photographie retouchée”. Similarly, the UK is about to introduce a new law that would require explicitly tagging digitally altered images. In Norway, the amendments to the…