What is enclothed cognition and why is it changing sustainability?
How the clothes we wear shape our thoughts — and why that has a lot to say for sustainable fashion Enclothed cognition refers to the way clothing influences psychological processes such as thoughts, feelings, and behaviors, both through physical sensation and symbolic meaning. Research shows that this effect depends both on the associations we make when we wear clothes and on the physical experience. In recent years, this phenomenon has opened a fascinating window into the relationship between what we wear and what we think, feel, and do. The coat that sharpened the mind It all starts with a now-classic study, published in 2012 by Hajo Adam and Adam D.…