When I read an article on sustainability as “women’s issue” (Suzanne Elliot, 2021, Euronews), I was intrigued to the point of investigating and better understanding how and why there can be a green-feminine stereotype. Although in the current context of gender fluidity its significance could be questioned, it could help in a more effective dissemination of sustainability messages. Several studies indicate that there is a gender gap with regard to care for the environment. According to research by Mintel (2018), men waste more water and food, recycle less, are less careful about turning off lowering the heat when they leave the house, and less inclined to encourage family and friends…