• Companies / Aziende,  Fabrics/Tessuti,  Fashion/Moda,  Recycling/Riciclo

    H&M’s machine recycles used clothes in 5 hours: is this sustainable fast fashion?

    The fast fashion Swedish brand H&M has found a way to avoid old clothes to be thrown away, but instead recycled to give them a new life. All of this, in just 5 hours! The brand will give the opportunity to clients to go to their Stockholm shop where they will be able to return their undesired clothes, which will then be sanitised and put inside a new machine called Looop. The machine will disassemble the fibres that will be reutilized to create new clothing items. H&M stated for CNN that these recycling process, developed together with the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and spinner company…