Shein opened its first permanent store in France, inside the BHV Marais, a central Paris institution, on November 5, 2025. On the same day, the French government announced the initiation of a procedure to suspend access to Shein’s online site until it demonstrates full compliance with national laws. The decision came after the French consumer watchdog (DGCCRF) discovered disturbing ads on the Shein marketplace: sex dolls with “child-like” features and even prohibited weapons, such as machetes and large knives. In response, Shein announced a global ban on the sale of sex dolls on the platform, temporarily suspended the “adult products” category in France, and took action against the responsible sellers.…