Some time ago I came across an Instagram profile with a series of curious posts: screenshots of messages from large companies, mainly in the oil sector but not limited to, which touched on the theme of sustainability, followed by comments of green trolls. A roundup of funny and pungent reactions to attempts to communicate green actions. Investigating more, I discovered that this way of bringing green washing to the surface and sending it back directly to the sender is called green trolling (we have written here on how to identify green washing). While “trolling” is annoying, being a pest, disturbing and sometimes harmful bullying on the internet, the green version…