• Companies / Aziende

    Greenwashing: i 7 peccati da evitare

    Quali ti capita di vedere più frequentemente? Quale ti fa arrabbiare di più? Qual è più difficile da smascherare? Se vuoi conoscere 6 modi per individuare il greenwashing, leggi qui. Vuoi evitare il greenwashing nella tua comunicazione? Scrivici per sapere cosa possiamo fare per te Fonte: TerraChoice

  • Companies / Aziende,  Fashion/Moda

    H&M and Norrøna: the Norwegian authority’s warning for misleading marketing risk

    H&M and Norrøna received a warning from the Norwegian Consumer Authority (CA), an independent administrative body tasked with overseeing the market to enforce buyer protection laws. On June 16, the CA sent a letter to Norrøna, H&M and the Sustainable Apparel Coalition (supplier of the Higg Material Sustainability Index – MSI) to point out that the environmental benefits declared in marketing campaigns and linked to the Higg index must be true and not exaggerated. The textile industry must be aware that the commercialization of environmental benefits, which is based on the sector MS index, can easily be considered misleading and illegal. When the apparel industry and other industries use environmental…