A bitter story for Audio-à-porter
Update May 2023 Why can’t you find the audio article? Because we can’t publish episodes of the podcast. After the European Office has recently confirmed the opposition, and therefore effectively inhibiting the use of “à-porter” in trademarks, the brand, not satisfied with the result, informs us through lawyers that Audio-à-porter has been used again for a podcast released on April 13 (https://www.spreaker.com/show/audio-a-porter). We need technical times for the transition, which we would like to live with necessity and not threatened by the launch of subsequent actions. Instead, we know that you, the reader, will be patient and you will soon find the episode uploaded. We are sorry and cannot understand…
Shein: Channel 4’s investigation into Chinese factories
Channel 4 enters Shein’s Chinese factories undercover and tells the dark social side of fast fashion. The video investigation, entitled Inside the Shein Machine: UNTOLD, brings to light the conditions of the workers who produce the garments of the ultra-fast fashion giant: they work 7 days a week up to 18 hours a day they don’t have a break, the employees are forced to wash their hair during their lunch break they only have one day off per month they make 500 items of clothing a day they are paid a maximum of 4,000 yuan per month (about 550 euros) for every mistake made, they lose 2/3 of their daily…
Apps to organize your wardrobe and create your style more consciously
We wear a garment on average 7-10 times, and then discard it somehow. We buy new clothing in larger quantities and faster than in the past (clothing purchases have doubled in the past two decades). If we want to help create a more sustainable fashion sector, we can only curb our purchases and use more of what we have. Thanks to Giulia, we told about apps to optimize the wardrobe such as: Your Closet Smart Closet Plan what to wear Pureple We like to return to the subject, because tools available to help us manage what we have more consciously brings more than one advantage: economic saving reduction of…
The upcycling fashion show under the stars of Frasso Sabino
With the upcycling of the most diverse materials, the ecological dresses walk the catwalk in Frasso Sabino (province of Rieti). An unmissable appointment. Every year the creativity of recycling designers shows how it is possible to look at what we would otherwise throw away as waste with different eyes. The clothes parade through the streets of the small village under a clear sky, among the tables arranged for the occasion. In the jury, we observe them one by one to evaluate the complexity of the realization, the recycling of materials, the originality, the creative commitment. In the meantime, a special dinner cooked in a pot and without meat is served.…
H&M sued for misleading marketing: false and inaccurate data
Thanks to a collective action against H&M, this time it is in the United States that the truthfulness of the information on sustainability communicated by the Swedish giant is being investigated. On July 22, Chelsea Commodore filed a lawsuit in a federal court in New York alleging that H&M is engaging in misleading practices and advertising “taking advantage of consumer interest” in sustainability and products that “do not harm the environment” . According to Commodore, a consumer could reasonably believe such claims, particularly considering that H&M is a nationally recognized company. The fast fashion brand is accused of “trying to differentiate itself from other fashion products with greenwashing”. Practice deemed…
5 more sustainable brands of underwear for men
Choosing men’s underwear in a more sustainable way may not be easy. Most of our articles focus on how to dress in a greener and more ethical way, on materials, on production and other business processes, on a more conscious consumption. We also like to talk about brands and shops where to find new clothes, to make life easier when you need to buy them. Underwear is not a type of garment for which we can easily draw from the second-hand world. For this we indicate 5 more sustainable brands for men that you can consider if you are looking for these garments. MANIERE ITALIANE Underwear, swimwear and sportswear “We decided…
H&M and Norrøna: the Norwegian authority’s warning for misleading marketing risk
H&M and Norrøna received a warning from the Norwegian Consumer Authority (CA), an independent administrative body tasked with overseeing the market to enforce buyer protection laws. On June 16, the CA sent a letter to Norrøna, H&M and the Sustainable Apparel Coalition (supplier of the Higg Material Sustainability Index – MSI) to point out that the environmental benefits declared in marketing campaigns and linked to the Higg index must be true and not exaggerated. The textile industry must be aware that the commercialization of environmental benefits, which is based on the sector MS index, can easily be considered misleading and illegal. When the apparel industry and other industries use environmental…
The “trashed” sneakers is dividing the fashion world
The “trashed” Paris sneakers from Balenciaga trigger conflicting opinions: there are those who criticize them harshly and those who instead recognize the creative value. Click on the video below to discover why: We asked readers to share their opinion on Paris sneakers. Lavinia De Nero Papa, image consultant How many times have we seen the personalization of fashion items by artists. Remember Louis Vuitton? In my district there is a famous craftsman who made pit shoes. He buried them for some time and afterwards they were aged and worn. I will not tell you the price. Now it is absurd to us. For an ethical question. Yet you see…
Fake plus-size models: inclusivity washing
The fake plus-size models, hired by brands to communicate how accessible clothes are to those with more abundant shapes, are an example of inclusivity washing. It is showing initiatives of inclusivity without a real strategy that seriously involves minorities, which effectively nullifies any differentiation in the face of diversity and which addresses the public avoiding any discrimination. Norwegian model Karoline Bjørnelykke brought to light the case of fake plus-size models in fashion campaigns, telling in a video on Tik Tok: I’m a plus-size model. Which means that I sometimes work for plus size brands. These brands typically carry size XL-5XL. If you have eyes, you can see that I’m not…
Primark: does more sustainable cotton mean sustainability?
Does more sustainable cotton automatically indicate a brand’s sustainability? Primark communicates the progress of the Sustainable Cotton Program and there is nothing but talk of sustainability after the launch of the Primark Cares line. The Irish fashion retailer, owned by Associated British Foods (ABF), says it aims for garments to last longer, to reduce the company’s impact on the planet and to improve the lives of the people who make the products. In the section dedicated to sustainability, between attention to the environment and commitment to people the multitude of virtuous messages strikes the reader. Is this really the case if we take a closer look at the data? Why…
