Summer materials: how to care for them in an eco-friendly and conscious way
With the arrival of warm weather, nature and style can coexist perfectly, thanks to summer fabrics like linen, hemp, nettle, TENCEL™ Lyocell, recycled and organic cotton. Each fiber brings with it environmental sustainability and unique characteristics: knowing how to care for them is essential to make them last longer, without sacrificing comfort and respecting the environment. Linen Obtained from the flax plant, it is natural, biodegradable, breathable, and cool: perfect for summer. Optimal care: delicate machine wash in cold or warm water (maximum 30°C), without harsh spin cycles; use a mild detergent; air dry preferably. Ironing while still slightly damp at a moderately high temperature reduces creases. It tends to…
Why Do We Buy Fast Fashion? The Key to Changing Purchasing Behaviors
A recent Spanish study analyzes how education and social norms influence fast fashion purchasing choices. Discover what could be the key to changing consumer behavior. Fast fashion consumption thrives largely as a function of our purchasing behavior, driven by the desire to own more and more clothes and supported by the continuous decrease in prices. Through what we buy, we express ourselves and strengthen our identity towards ourselves and towards others. In cultures where our purchases convey self-realization and identity expression, clothes represent a visual language that communicates our belonging to certain social groups, cultures or communities. We are driven to change our identity through new clothes and we are…
The essential: a key approach to sustainable fashion
For fashion to be truly sustainable, it is increasingly clear how necessary it is to limit the production and consumption of clothing to the essentials. A study by Zero Waste Europe (2023) explains the urgency of an approach of containment of the superfluous to deal with the risks faced by our planet. According to the Kunming-Montreal Global Biodiversity Framework, the main cause of loss of biological diversity can be found in the use of the planet’s resources. For this reason, the framework sets the goal of equitably reducing the global consumption footprint, including halving food waste and significantly decreasing overconsumption and waste generation by 2030. Europe, bound by regulatory framework,…
Microfibers and microplastics from textile materials: what are they and how to reduce them?
Thanks to two interesting studies*, reviewing the research on microfibres and microplastics, we try to shed light on a topic more and more preoccupying. The increase in the production of textile fibers in the last 20 years, in particular of synthetic ones, and the discoveries on the effects they have on man and the environment place more and more attention on the subject. Fiber fragments released from clothing and home textiles during washing, drying and use are considered a new source of environmental pollution and a health threat. What are microfibres? What size are they? “Microfibre” is a consolidated term in the textile industry to indicate fibers between 10 and…
Dress code for a special occasion: now what? The sustainable solutions
A Christmas dinner, announced as an occasion to celebrate with a dress code that was soon to be announced. Everything starts from here. You’ll ask yourself “What’s special? Why are we talking about it here?”. What is special is that, instead of rushing to buy something new as soon as we received the details of the clothing required for the evening, it turned into a challenge to arrive dressed in theme and satisfied by choosing the perspective of greater sustainability and awareness. Yes, that’s fine, but where do I find an elegant (sustainable) red dress now? I have two or three of them in my wardrobe, not for evening wear.…
- Environment/Ambiente, Events, Fashion/Moda, Responsible life / Stile di vita resp., Vintage/Second-hand
A lifetime of clothing: the tallest closet in the world
Do you know how many are a lifetime of clothing? Since we usually throw away the clothes we no longer use over time, do we get an idea of how many there are in total? To answer this question, in 2018 Benjamin Von Wong and Laura François came up with the idea of gathering them all in a single wardrobe, creating the tallest wardrobe in the world: in a single instant, those who look up can see a life of clothes with their own eyes. The wardrobe is different for each of us, according to the economic availability, the era, the culture. Benjamin and Laura have estimated the number of…
Ecoanxiety: 10 solutions to lighten it!
Between floods, fires, droughts, hurricanes, pollution, melting glaciers, rising sea levels… Is there anyone, sensitive to the topic of sustainability, who doesn’t feel a bit of eco-anxiety? Especially following the publication of the latest IPCC report this summer, posts, comments and requests for advice more and more frequently have expressed the concern for the future scenario that lies ahead in terms of the survival of mankind. The IPCC Costituito nel 1988, è il corpo delle Nazioni Unite composto da esperti climatici. Nell’ultimo report pubblicato, 234 scienziati hanno sintetizzato 14,000 documenti di ricerca. Non ci sono più dubbi sulla crisi climatica. È inequivocabile che l’influenza umana abbia riscaldato l’atmosfera, l’oceano e…
Hiding Photoshop retouching will be illegal for brands and influencers, in Norway but not only
In France, legislation came into force in January 2017 with the aim of encouraging more socially responsible advertisements and avoiding the use of images of artificially thin bodies of models, the vision of which can induce eating disorders among adolescents. Article L. 2133-2 of the French Code of Public Health (FPHC) provides that “photographs for commercial purposes of models whose physical appearance has been altered by image processing software, in order to slim or thicken the figure , must be accompanied by the words photographie retouchée”. Similarly, the UK is about to introduce a new law that would require explicitly tagging digitally altered images. In Norway, the amendments to the…
Dress ECOde’s lifestyle – No, I don’t throw away no! Stories about repairing
The backstory It’s November. We are temporarily in the city where I was born (Modena), for family reasons going back and forth from the hospital. I wear a bag bought many years ago, unfortunately in a fast fashion chain. I really like the model and I try to make it last for a long time, having now made a senseless purchase, before embracing sustainable fashion. It’s faux leather, so it’s okay about respect for animals but… often synthetic materials are used to avoid leather but have nothing respectful of animals and the environment. But who knew then? So I try to make it lasts as long as possible. The damage…
The loneliness of small numbers: the price of ethics at the time of the Social Dilemma
Italiano/English below Puoi ascoltare qui l’articolo: La solitudine dei numeri piccoli Da quando è nato il progetto Dress Ecode, la presenza sui canali social è oggetto di lunga riflessione. È il sito il cuore dell’iniziativa, perché ci consente di scambiare informazioni sul tema della sostenibilità, con un focus sull’abbigliamento, in modo attivo. È infatti spontaneamente che apri la nostra pagina o quella di un articolo, scegliendo di cliccare sul nostro link. Selezioni cosa preferisci approfondire, le categorie che ti interessano o le letture che ti incuriosiscono. Non sei sollecitato da pubblicità o da altri account di cui nel frattempo ti compaiono informazioni. Per questo preferiamo comunicare attraverso il sito e l’email.…
